Content marketing has a huge impact on your business, but how is it so important for your business? How does content leaves an impression on the buyers so that they frame their purchase decision, Brand affinity and trust based on these contents. Conductor’s survey data says that an educational content is the best way to engage buyers with brands and help them to decide on purchase. It is 131% conversion to sales in case for the buyers, as the educational contents have significant influence on them.
The most interesting facts observed as mentioned below:-
- From 4 different brands 83.6% of the buyers selected the brands that produced educational contents.
- When observed a week later 48% of the audiences selected the brand that published educational contents.
- It is a week from reading the content, the number of audiences increased from 64% to 73% who recognized the brand as trustworthy.
- The number of audiences who had rated the brand as positive also increased from 66% to 74%.
Conductor further establishes that educational content are much more effective as compared to other marketing efforts that tends to die out the moment brands moves on to different level.
How does an educational content help to build Brand Affinity and trust your brand?
Indeed it is established that educational contents help to build Brand Affinity, but how exactly it achieves the target? Education contents furnish exuberant information. When a brand is introduced in the market, users or audiences have multiple queries and doubts which are clouded in their mind. They would never take up a decision to purchase as long as these doubts are sustaining in their mind. Hence, to clear the doubts, queries and apprehension you require educational contents. Educational contents not just erase all your doubts, but immensely help in establishing the trust for the brands.
As discussed above, the comparative study reveals that customer’s purchase decision is affirmed from the first week after reading the educational contents. After the consumer read the educational content they found the brand to be more trustworthy with better brand affinity. This indicates that the consumer can well relate with the brand after going through the content that helps in brand affinity. The trust with the brand eventually increases with time as the consumer established direct contact and relation with the brand.
How does it affect your purchase decision?
The content marketer aims to provide the most engaging content as they know that an engaging content have every possibility to turn each selection into conversion. Contents that are successful in building trust and brand affinity will equally be successful to frame your purchase decision. Consumer’s interaction with the brands helps you to understand what kind of contents will be suitable to influence their purchase decision. Contents should not be interruptive but should be informative that will provide the right information to the consumer to influence their purchase decision. It should educate, entertain and resolve their queries. That is the key secret of great contents. You take your brands to your consumer through contents, hence contents should be capable to establish the trust and brand loyalty. The beginning of contents marketing also can be a key aspect to influence consumer’s decision for purchase. If the beginning of the campaign is with a powerful, meaningful and educational contents that have reflective impact on purchase decision, brand affinity and trust.
Conclusion
Content marketing is an important step for the Digital and Content marketing team Brill Mindz Technologies. We have deep understanding that how contents influences the purchase decisions of consumers. Hence, to provide an edge to your business and build your brand affinity we provide you the most outstanding solution. Not just providing you’re the outstanding solution we also provide you the extensive Search Engine Optimization effort so that your brand receives maximum prominence through Google ranking, link building, book marking, directory submission and back link generation. We develop contents that revolve round the keywords; therefore it is our assurance to you that your business will never face a setback. We emphasize on URL adding, adding Alt Text for image optimization along with Web 2.0. We develop most impressive and engaging contents that generate high value traffic and reduce bounce rate of your website. We have the most skilled and comprehensive Digital and Content marketing team, which is best in New York. Our quality Content marketing ensures brand awareness and helps your business to have an absolute edge. We are known as the leading Mobile App Development in New York for our knowledge, skill, effort, experiences and practices. We are also a responsible Website Designing and Mobile App Development company in New York and the leading Digital and Content Marketing Company in New York for our creativity and ability to make an impact among your consumers.
