Welcome to this another part of Youtube advertising where we will be looking at paid advertising with first YouTube video upload.
Promoting your videos using YouTube Ads can allow you to generate views a lot faster and in effect help you drive up more sale.
If you want to sponsor your YouTube videos and have them in front of your prospects, focus on getting the right message across. This will increase the viewer’s level of engagement.
From YouTube.com, if use the Search bar to look up Tony Robbins, quite a lot of results are found.
We can see we have two Ads that appear on the top of the results list.
We can also see a banner on the top right hand side. These are all sponsored placements.
The search results to ‘Tony Robbins’ brought back 519,000 results.
The benefit here is, if you want to show up on the top of all of those results as well as over your competition, you need to know what keywords your prospects are searching for on YouTube.
Do some research, and then use those targeted keywords to have your Ads show up next to other topped-ranked results.
We will now take a look at how to set up your Ads on YouTube and how to get targeted views to see your videos.
If you scroll down to the bottom of the YouTube page, you will see it says Advertise.
Once you select Advertise, it will open up a new window that says ‘Start Advertising on YouTube.’
Click on the Get Started button and it will take you to adwords.google.com.
Adwords is Google’s Advertising Platform where you can set up your Ads to get traffic.
From here, it’s very simple to get started.
The first step is to select your YouTube video.
You can paste in the title of the YouTube video here or paste in the link of the video that you wish to promote.
Once you have done that, it will ask you to provide a headline and body text for your Ad.
Here is the example I have used …
Once you have filled in the field, select continue …
You are then prompted to determine whether to send the users who click on your Ad to your YouTube Channel …
… or to your website.
I suggest setting it to your channel initially. You can generate some momentum and get a lot of engagement towards your videos.
Next, set the currency option to the currency that best suits you.
Here I set the budget to $10-$20 a day and we can see that we will be getting 800 to 900 views per day.
This gives us an estimate on how many views we can get for our money.
It seems like it’s around $10 per thousand views depending on the region we are targeting.
Once you have your videos set up, you can drive as much traffic to them as you want.
Having a high number of views on your videos will give you great social presence and a high level of trust amongst your audience.
Our objective is to gain targeted leads that will transfer to our sales funnel and become consistent customers.
You want to operate from a place of giving.
Give out free valuable information and content or make the greatest videos and you will see your audience’s level of engagement increase.
Plan this out. You can use post-it notes and place them on the wall.
Just so you can visualize it and ensure your visitors will go through the correct process.
Ensure every word that is used inside your video should be relevant and lead the user to make your desired action.
Choose specific topics that you would like to discuss and talk about. It’s good to know what your customers are searching for inside YouTube. That way you can craft your marketing Campaigns around them.
Many people use YouTube and search ‘How To’ Videos.
This is your opportunity to brand yourself inside a category and become visible.
Identify which category this may be. The more specific your niche can get, the better.
Lead with value in your videos. Even if your video has been created for an Ad.
YouTube offers various Ad placements that you can take advantage of.
These include:
- In Stream
- In Search
- In Display
They are available inside the YouTube Trueview platform.
If you have visited YouTube before, which I’m sure many of you have, then you would have come across Ads that use the Trueview placements.
In Stream Ads run before YouTube, YouTube-related or Google videos actually play.
The user has the option to skip In Stream Ads after 5 seconds of watching.
They are not required to watch the whole Ad but sometimes may choose to, if the Ad is engaging within those first 5 seconds.
If the user chooses to skip after 5 seconds, your view count will not increase. If the user decides to watch your Ad for 30 seconds or more, than the view will be registered and added to your total view count.
Your videos should be at least 12 seconds long because YouTube’s analytics will not count views for videos that are less than that duration.
In Search Ads are the first couple of paid placement Ads that show up when a user enters a particular search in the YouTube search bar.
In Display Ads are banner Ads that run parallel to the results shown in the search area after the user enters in their search information.
On the upper right hand side you are shown a Tony Robbins display Ad.
This appeared after I entered Tony Robbins-related keywords into the search bar.
If I click the display banner, it will redirect me to the landing page of that website.
Your Ad can be shown to millions and you don’t have to pay unless someone clicks your Ad.
You can set bid amounts that are appropriate for your budget on keywords you are targeting.
Adding layers to your target demographic is also possible within the YouTube advertising platform.
On top of the keywords your Ads are targeting, you can now specify your target demographic further. You can specify by age range, gender, interests, region, etc. Your Ads will now only be shown to people within your target demographic and are searching keywords you’ve bid on.
Let’s take a look at the structure you need in order to run successful video marketing campaigns.
- Pre-Framing
Pre-framing means giving a snapshot of what your brand is about as soon as the user/prospect sees your Ad. When you pre-frame your video Ads, you warm your prospects up. This will make it easier for them to feel comfortable making purchases, since they’ve been familiarized with your product or service. - Importance
Let your prospects know why your product or service is important. - What and How?
Inform your prospects on what they will be receiving. How they can go out and achieve their desired results when they use your product/service. - Call to Action
Include a clear Call to Action within your video Ad.Do you want your prospects to watch another video? Subscribe to your channel or click a link and go to your website? Don’t leave them hanging, continue guiding them through your sales funnel.
Many people go to YouTube to search for answers to questions they may have. Give your prospects the answers they are looking for. Whether it’s a physical, mental, or financial situation, let them know you have the solution.
Mistakes to Avoid
Avoiding mistakes will save you a lot of time and money.
The first mistake you should avoid is spending money on an Ad that has poor targeting.
If you run a video Ad, always check your analytics within the dashboard provided by YouTube. If your video has a lot of skips, then chances are the people you’ve targeted do not find your product or service relevant.
Keep experimenting with different target demographics. You don’t have to stick to one target audience.
Another mistake to avoid is having poor messaging.
If the message you include within your video doesn’t connect to the pains and frustrations of your target audience, then your Ad will not be effective.
These days attention spans are extremely short and banner blindness is becoming far more prevalent. Given these obstacles, it is vital that you create powerful, attention grabbing video Ads. Both visually and contextually.
If you have a high skip rate, low click through rate, and a high drop off rate, then the issue could be your messaging.
Setting too low of a budget is also another costly mistake.
Naturally we want to spend as little as possible when it comes to advertising. However, this is not practical. Setting a low daily budget with low bid amounts won’t get your Ad displayed to many people.
In order for your business to grow your Ad needs to be shown to as many people within your target demographic as possible.
“Appropriate” daily budgets and bid amounts vary by industry. If you are in a competitive industry, I would recommend setting a daily budget of $20 dollars per day and a bid amount close to $1 per click.
You necessarily won’t be paying $1 per click, YouTube will just use your bid amount to determine where you stand amongst other bidders in your industry. It will most likely end up giving you a lower per click bid amount.
Always test different placements for your Ads. You can use each of them alone or in different combinations. In Stream usually works well with In Display Ads.
There are two key benefits to using In Display Ads. The first is that these kind of ads are easy to get up and running, which will save you lots of time. The other key advantage is that your landing page (where you redirect your prospects to) does not need to be Google AdWords compliant.
The Winning Combination
Use short informative videos that are highly engaging within the first 10 seconds. Use pattern interrupts so users want to continue watching your video so they can find out what’s next.
Deliver lots of valuable content within your video. 80 % of your video should be based on the valuable content you are providing. The remaining parts of your video should cover things like your call to action, your pre-framing, etc.
Don’t forget to read first part here –How To Do Video Marketing Online On YouTube?
The post How to do your first YouTube video upload and start earning? appeared first on Business Studies.
