I am sure surfing on web these days you must have felt now and again that you were being followed? Like someone was following you everywhere you go?

Lets say you logged onto Facebook after checking out some really cool shoes online & then read an article on your favorite Hollywood gossip site & everywhere you look there is a familiar banner Ad? If this sounds familiar then you have been remarketed !

Remarketing or Retargeting is a powerful way to engage users on your site. It is a very precise tool to laser-target web users who have Visited your website in the past. Remarketing service allows you to start displaying a variety of ads to visitors of your site when they go on to visit other Internet sites.

It is a highly effective tool to use when People are researching products and services; it ensures that your brand remains in front of them when making purchasing decisions.

Advantages of Remarketing to your business

• You can re-market to people who have visited your website, but didn’t purchase anything.
• People who visited your website & added products to cart but went away without finishing the transaction.
• Customers who have completed a sale/produced desired conversion
• People, who may not know about your product, but are likely to be interested in it.

In a competitive market with so much similar product options & lack of product differentiation it is important to communicate your point clearly and recurrently with returning visitors. Remarketing allows your brand to stay in front of a customer ensuring that when they are ready to purchase or perform the desired action you are the first thing that comes to their mind. Remarketing allows you another opportunity to convince hesitant consumers that you can provide the services or products they are looking for.

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