We are delighted to announce that Judy will be heading to Malmö, Sweden, to speak at the SLAM! (Scandinavian Language Associations' Meeting) Conference on September 15. Since Judy is a big fan of Scandinavia, it wasn't hard to convince her to come back to Sweden, and she will be giving the opening address of the SLAM! conference, which is a collaboration between the Swedish, Norwegian and Danish translation and interpretation associations. Check out the preliminary program here. In addition, she's giving a master class the day after the main conference, which is offered in conjunction with SLAM! but has a different sign-up here. The master class is titled: No Pain, No Gain: Active Marketing to Direct Clients and will be held on Sunday, September 16, 2018.

Many colleagues want to market to direct clients but can't quite figure out how to best approach this challenge. There's no easy answer, and as the title of the master class hints at, it might be a bit painful to get there (but it's worth it). The three-hour workshop includes everything Judy has learned in more than a decade working with direct clients and is divided into 1-hour segments. Bonus: since this will be held in Sweden, the workshop includes dedicated time for fika (essentially a coffee break with yes, coffee, tea and pastries). After the workshop, the idea is to perhaps get together with interested colleagues to head to an informal dinner to keep the conversation going and to nurture relationships.

Looking forward to seeing you there!