Proof of the pudding is essential in cooking, but the saying is also relevant when proving your web marketing works.
Take a look at the Google Analytics graph here and you will see a steady increase in traffic to my blog over the last 30 days, mid-March to mid-April 2017. This has been true over the last year as well. The dry and boring stats are that visitors to my website during the first quarter of 2017 are up by over 835% compared to the same period last year. When you look at the comparative sales of my books during the same period, there’s a 150% increase.
Increase your website TRAFFIC
Increasing web traffic through SEO (Search Engine Optimisation) is one side of the coin, the other is the content on the website. I like to think I write interesting, funny (some say corny) and relevant blog posts… many may not agree but it seems I am doing something right. Take these two elements together, that is, search engines that can easily find my website and my website’s content and if both the content and SEO is good, then we have the basis of a winning combination.
So am I doing well? No, that’s not at all the case. All I can honestly say is that I’m doing better, but that there is room for improvement in both my SEO and my writing. My writing improvement will come with time, but the SEO is another matter and here’s why. Doing SEO on a website is like playing darts blindfolded. Not only do you not know where the dartboard is, you’re not even sure there is a dartboard in the first place. SEO is the same because only the likes of Google know what it is they look for in a good website. Webmasters like me don’t have the full picture. We can only make assumptions and listen to ‘experts’ on the subject. And that’s another problem with SEO, there are a huge number of people claiming to be experts and selling their theories as books on Amazon kindle. I would bet at least 75% of those experts a spouting nonsense.
Best practice for your SEO
You have to use trial and error. That’s exactly what I did over the years and I’ve learned what some of the best practices are, but I’m pretty sure there’s more to it than any single ‘SEO Guru’ knows. It has, quite literally, taken me years to get my website being visited by more than a handful of people. Now the trick is to get more and more people visiting and from that, increase sales. Watch this space for more tips and tricks.
Tom Kane © 2017
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The hilarious story of Tom Kane’s move from the UK to living in Cyprus.
Review 5 out of 5 stars by By Ken Coston
A humorous and interesting tale of a British expats struggle to make a new life in Cyprus
If you want to forget your troubles for an hour or two while living through the humorous exploits of someone else’s misfortunes then this is the book for you. I chuckled in some places, worried in some places and was sad in others. Overall, it’s a fun read and well worth the very low cover price. Tom Kane has a style of writing that is very endearing.
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