These words haunt us because of their impossibility. We do judge books by their covers, and in an era of rapid digital evolution, we’re still drawn to books with interesting Cover art over those with basic or template designs. And while e-book formats sometimes require less emphasis on physical appearance (interior formatting is simpler and a full cover design is not always necessary), they still need distinctive, eye-popping cover artwork. And since the reader will be viewing the cover on a screen–often the size of a business card–it is very important that the design is appealing and captures the essence of the book.
If your front cover is your book’s first impression, your back cover synopsis is a very valuable second; you’re targeting your reader, pulling them in, and convincing them that this is a book worth investing in. One typo or missing element could make the difference between your sales being “okay” and “wow!”
But should you write your own sales copy? Writing something that educates or entertains is different from writing something that sells. As a professional author, it’s important to know when to ask for help.
The skilled team behind our “Cover Text Refinement Option” knows what it takes to transform a browser into a buyer! With this optional production option, you’re telling your readers that your book is worth their time and money because you’ve made it the best it can possibly be–both inside and out. Meanwhile, the Outskirts Press copywriters will do what it takes to hook your readers by professionally summarizing your manuscript, creating eye-catching headlines, and writing a compelling author biography.
You’ve spent so much time and energy creating your masterpiece–don’t let your hard work go unnoticed! An amazing back cover and sales annotation can make the difference between someone scrolling past your book…and someone buying it.
Have questions? For more information about self-publishing with Outskirts Press, get in touch with a Publishing Consultant. There are three convenient ways to connect:
- Call us at 1-888-672-6657 (OP-BOOKS)
- Live-chat with us via our website
- Go online to schedule an appointment
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Tagged: book publishing, cover-text-refinement, outskirts press, Polish-your-back-cover-text, self publishing a book, self-publishing, self-publishing authors
This post first appeared on Self Publishing News For Self-Publishing Authors, please read the originial post: here
