2021-03-26 12:57
Online reputation problems can be one thing you had no concept of until something went wrong. But when you start to realise that negative reviews and damaging content harm your business or b… Read More
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Our Online Reputation Management Blog | Igniyte Blog
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reputation management
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Igniyte's online reputation management blog includes thought-leadership articles on the latest marketing & legal news, as well as advice on reputation, privacy and social media.
2021-03-16 17:18
If you find negative online content which attacks your reputation, it can be a devastating experience. Information on the internet is shared quickly and widely, and that means that as days… Read More
2021-03-16 13:58
The internet provides us with many benefits, but it’s not without its issues. The speed of communication is a classic example of a huge benefit when getting in touch with loved ones or… Read More
2021-03-01 10:21
Social media can have a significant impact on our impressions of other people. When you find that your reputation is at risk due to content posted on the internet via social media, quick act… Read More
2021-02-24 11:43
It should come as no surprise that the internet and its search engines have become the perfect way to research a person before making contact for their professional services. Now we can chec… Read More
2021-01-29 16:55
It wasn’t so long ago that if you felt disgruntled with a company, its products or services, you would share that opinion with a few friends. You might even see your experience reporte… Read More
2020-12-09 11:22
The huge advances within the digital world have had a dramatic effect on the way in which we live our lives and get information. For many of us, it might be a struggle to remember the last t… Read More
2020-11-11 15:31
The importance of trust in the government and its impact on the new COVID-19 vaccine
The importance of trust in the government has never been more important with the announcement of a COVID… Read More
2020-10-01 15:10
If you have a bad reputation it might be time to start thinking about how to repair your online reputation. A bad reputation can ruin your relationships, cost you professional opportunities… Read More
2020-07-23 12:35
Often, one of the first questions we get from our clients is “How long does online reputation management take?” And understandably so.
You see, when people come to Igniyte f… Read More
2020-07-07 13:04
Having a brand reputation management strategy has become a bigger priority for companies this year. Today’s digital age means that online conversations are taking place 24/7 across soc… Read More
2020-04-06 07:00
Understanding how to manage your corporate reputation during the Coronovirus pandemic is critical to its reputation and survival.
The business world is really trying to wrap its head a… Read More
2020-01-29 12:21
Social media has meant that businesses can expose their brand and products to wider audiences in a more authentic and relatable way. Building awareness of an organisation and its public perc… Read More
2020-01-20 09:57
As we start a new decade, one of the main questions on the minds of company CEOs, boards and executives around the world is: what drives company reputation? And crucially: how can I influenc… Read More
2019-12-02 17:26
Online reputation audits for individuals are increasingly in demand. Today, and certainly in the future, your personal reputation and your professional reputation are more subject to scrutin… Read More
2019-11-25 09:44
Online reputation audits for businesses are a big thing right now. The Internet is a highly competitive place when you’re doing business. What people see when they search for your busi… Read More
2019-11-12 14:01
It is important to start thinking about how you manage your online reputation in the property sector. The industry does attract its fair share of comment and media attention that… Read More
2019-11-04 10:17
Reviews are central to the way online businesses are perceived by both potential and existing customers. But how do you deal with and remove fake reviews?
Having lots of positive reviews giv… Read More
2019-10-29 10:00
There are tons of online review facts and stats on the Internet that show how positive reviews build trust, increase conversion rates, generate new and repeat custom and foster loyalty. The… Read More
2019-10-28 14:50
The surprising power of online reviews – Igniyte publishes eBook of global facts and stats to help empower business owners
In our new eBook titled ‘21 Essential Review Facts and… Read More
2019-10-14 08:36
When it comes to building and fixing your online reputation, you need the right online reputation tools. Used in the correct way, they will help you understand what people are saying online… Read More
2019-09-27 08:54
The saying “employees are a company’s greatest asset” is true. And to attract and retain the best people, you need to ensure that your business is perceived as an attractiv… Read More
2019-08-20 10:13
British low cost airline easyJet has come under public fire over its response to a single tweet – a now infamous snowball effect turning it into a social… Read More
2019-08-07 09:07
Having a comprehensive strategy for online reputation management is crucial for any business. Given the wide variety of myths surrounding best practices, it’s important as a business o… Read More
2019-07-11 00:00
A good solid social media strategy shouldn’t be an afterthought when it comes to your online reputation. It can contribute a lot to your online reputation. And to get ahead in busines… Read More
2019-07-03 13:42
Igniyte founder Simon Wadsworth features among the guest authors sharing their expertise and advice in the latest must-have guide for entrepreneurs, CEOs and marketeers. Taking Control Of Yo… Read More
2019-06-19 14:57
When you Google yourself, or your business what do you see? Are you being represented fairly? Or not? Do you need to take control of what people see when they search for you online?
Online r… Read More
2019-06-11 12:50
We all know that a PR crisis can seriously damage your company’s reputation. But often it’s the cause, and how it’s handled, that either help or hinder any recovery.
If a U… Read More
2019-03-28 10:22
“We’re out of the EU” “Britain breaks with Europe” “Great Britain or Great betrayal” “Dismal” “No deal… No hope… Read More
2019-03-15 10:16
Two Boeing 737 Max airplane crashes in five months have put Boeing’s reputation on the line.
With a growing global market and orders rolling in for its best-selling 737, the aerospace… Read More
2019-03-13 10:13
The biggest problem with your reputation is people’s perception of you, or your company.
If trusted professionals in your industry don’t respect you. Perhaps they or the media ar… Read More
2019-02-14 12:04
Wondering why your business should invest in reputation? We’ll give you 10 good reasons…
Online reputation management increases your public visibility
Most people will conduct… Read More
2019-01-23 15:22
One of the biggest influences on consumers’ decision-making is reviews. 93% of people now say that online reviews impact their buying decisions.
If your company reviews are p… Read More
2018-12-18 17:26
Life is famously unpredictable – and even the best-loved brands and personalities can find themselves in the throes of a full-on PR crisis.
When things do go wrong it’s how you p… Read More
2018-12-18 17:25
In the world of big business, a spotless reputation is everything. But for some of the planet’s best-known brands and personalities, 2018 is the year they took a hit – with reput… Read More
2018-12-14 11:31
New research finds that 80 of the 100 biggest listed companies in the UK have negative content about them on their Google page 1 search results, and many of them are failing to address the i… Read More
2018-12-04 11:39
They’re one of the world’s best-know hotel brands, with a presence in more than 127 global territories. So, as news breaks of a far-reaching data breach at Marriott International… Read More
2018-11-22 11:04
In the latest move by social media companies to protect themselves against fake users, false or misinformation and fraud, Instagram has announced it is targeting fake likes and comments.
The… Read More
2018-11-19 17:31
New research reveals that purpose is a key factor in driving a company’s reputation. The 2018 Purpose Premium Index* from Porter Novelli/Cone finds that purpose actually drives 1… Read More
2018-10-03 10:39
They’re the high street favourite where millions of us buy lunch every day. And until this week, food retailer Pret A Manger enjoyed a reputation for providing artisan, made-on-the-pre… Read More
2018-09-20 10:47
Consumers are used to sharing personal data with brands, but as distrust towards social media grows, questions are being raised about how this content is managed and policed. The data privac… Read More
2018-08-13 15:15
A new survey has found that most British job seekers run Internet searches on would-be employers, making a compelling online presence and positive reputation essential. It found that having… Read More
2018-07-26 12:09
Your online reputation can be your strongest asset or a huge liability. We know what you’d prefer it to be, because a strong online reputation = success. Here are 35 online reput… Read More
2018-07-09 15:21
In today’s business world, reputation is everything. What people think about your company – from products and services to the way it operates – either opens doors, or it cl… Read More
2018-06-15 16:53
The biggest search marketing event in the North of England, Search Leeds, is now a magnet for search professionals.
And here’s why, the pull is that Search Leeds isn’t a sales pi… Read More
2018-04-24 08:31
Are you a marketer who uses a website, landing pages, e-marketing or post to collect personal data? It may be that you ask for data in return for a free download, entry into a prize draw, or… Read More
2018-04-17 09:23
“In a world of social media J D Wetherspoon has decided to close down all Facebook, Twitter, Instagram and other social media accounts for individual pubs and head office” was th… Read More
2018-04-16 09:00
Yes, absolutely and here’s why… In the fifth of our blog posts about the upcoming GDPR (General Data Protection Regulation), we’re looking at what Brexit means for GDPR.
B… Read More
2018-04-10 08:30
In the fourth of our blog posts about the upcoming GDPR (General Data Protection Regulation) we’re looking at the rights you, as an individual, have regarding your data.
GDPR se… Read More
2018-04-06 09:49
According to a new survey, 54% of executives consider online reputation management a “very necessary” component to their company’s success. And just under half –… Read More
2018-04-04 09:23
Probably the most daunting thing for many businesses about the impending GDPR deadline is the perceived enormity of the actual task of becoming compliant. In the third of our blog posts abou… Read More
2018-03-29 11:45
In this second blog post about the upcoming GDPR (General Data Protection Regulation), we’ve got 5 simple steps you should take now to prepare your business for the upcoming changes… Read More
2018-03-27 09:13
This is the first in our series of blog posts about the upcoming Europe-wide GDPR (General Data Protection Regulation), where we’ll be looking at everything businesses need to know, an… Read More
2018-03-23 10:38
The debate about how information on Facebook is shared, and who it’s shared with, has kicked off again.
Allegations that research firm Cambridge Analytica has misused the data of 50 mi… Read More
2018-03-13 16:12
In 2018, and beyond, protecting a positive business reputation is a real challenge. A big worry for many companies is the reputational risk they’re facing from negative press, reviews… Read More
2018-03-06 09:48
From a young age we’re expected to ‘know’ what career path we want to follow in the future. Realistically most don’t have a clue. Once statutory education is over, wh… Read More
2018-02-28 13:05
UK corporate reputations are now valued at £1,062bn, according to the 2018 Reputation Dividend Report. Brexit and economic uncertainty mean that investors and stakeholders are putting… Read More
2018-02-26 12:58
Fast-food chain KFC has had one hell of a week. It ran out of chicken and had to close hundreds of its restaurants, much to the dismay of loyal fans. But the much-loved company has managed t… Read More
2018-02-06 17:24
A look at what’s influencing the reputations of businesses, brands and people around the world right now.
Logan’s massive error in judgement – can he recover his repu… Read More
2018-01-16 15:39
2018 social media trends for your business and top tips for using them boost your reach.
We all know that social media is a must for businesses – helping you connect with customers and… Read More
2017-12-19 09:30
It’s that time of year again and, if you haven’t already had your office Christmas party, you’ll be gearing up for the festivities this week.
For many it’s a chance t… Read More
2017-12-18 16:11
A quick look at what’s influencing the reputations of businesses, brands and people around the world right now.
Sprouts are err… in fashion?
Brussel Sprouts – long deemed… Read More
2017-11-20 09:12
Customer experience is the predominant driver of business success. Your products and services need to be great – that’s a given – but longevity is about much more than that… Read More
2017-07-14 08:30
A year ago today, at approximately 10am, the game which had already smashed records in the US, became available to download in the UK. At the early stage of its launch, Pokémon Go was… Read More
2017-07-10 16:16
Forget clickbait and instead focus your energy on crafting quality social content with clear value and relevance. You want posts that will spark interest and compel your audience to click th… Read More
2017-07-05 16:10
Find out what people are saying about you online with a free trial of our new Igniyte Mentions service – online reputation tool.
Igniyte is offering SME owners a free trial of our new… Read More
2017-06-30 08:07
Social media can be both a blessing and a curse for your corporate online reputation. So, on Social Media Day, Igniyte is talking about why it pays to have social media reputation management… Read More
2017-06-29 16:10
As the oldest tennis competition in the world, Wimbledon has cultural heritage extending far beyond most sports games. Some say it’s the most snobbish event in sport, but there&rs&hell…Read More
2017-06-21 16:46
Plans for a new Data Protection Bill in the UK have been confirmed in the 2017 Queen’s Speech – good news for your online reputation.
The rules will give young people new rights… Read More
2017-06-20 10:10
There are literally millions of blogposts created daily – so how can adding blog content to the masses help your business?
It’s all about quality, relevance and engagement. Publi… Read More
2017-05-18 16:32
Is your business doing its bit to prevent the modern scourge of human trafficking and exploitation from entering your company and supply chain? If you don’t know, trust us, it will pay… Read More
2017-05-18 16:32
Is your business doing its bit to prevent the modern scourge of human trafficking and exploitation from entering your company and supply chain? If you don’t know, trust us, it will pay… Read More
2017-04-25 10:56
In the absence of bricks and mortar and a shop front it can be difficult as a consumer to know who to trust online, particularly if you have no previous experience or dealings with a company… Read More
2017-03-31 10:59
Igniyte has partnered with Trustpilot, one of the world’s largest online review communities, to help build trust between businesses and consumers.
Online review partnership
Our proud n… Read More
2017-03-15 11:59
Success will come and go, but integrity is forever, and it’s one of the leading contributors to imbuing your brand reputation with trustworthiness.
Doing the right thing
Integri… Read More
2017-03-06 11:59
Social media is one of the greatest tools ever created for marketing a brand, products or services – as Social Media Manager at Igniyte I would say that wouldn’t I! But it’… Read More
2017-02-28 11:59
We Are Social’s 2017 Global Digital Overview estimates that there are 2.7 billion active social media users globally, a trend that has increased year-on-year. It’s no surpr… Read More
2017-02-20 11:59
It’s early in the year to start waxing lyrical about what algorithm changes and, subsequently, ranking factors may be the most important for 2017. But some of last year’s updates… Read More
2017-02-16 11:59
PR is one of those many marketing techniques that’s been around for decades, and despite this, not everyone understands what it actually is… other than those who make a living o… Read More
2017-02-02 11:40
Video marketing thrives in virtually every content platform, making it key to any modern content creation strategy. With the right video content, posted on the right platform, you’ll h… Read More
2017-01-26 10:38
High quality content and your online reputation are inextricably linked.
Words – whether written or spoken – have the power to inform, influence, shape and change people’s… Read More
2017-01-20 16:18
It’s a well-known fact that people are spending increasing amounts of time online, and who doesn’t rely on Google to search for anything and everything, the best, the worst and a… Read More
2017-01-10 14:38
Being a leader in online reputation management, Igniyte is regularly featured in news and marketing publications, often providing key insight concerning individual, company and brand reputat… Read More
2016-12-16 15:47
Successful Christmas campaigns can take many forms and Burberry has taken a more original approach this year with The Tale of Thomas Burberry. The ad, which is shot in stellar cinematic sty… Read More
2016-12-16 09:41
Each of Igniyte’s festive blog posts will look at a brand which is an exceptional example of reputation management. In the case of Aldi, it has become a household name in the UK (along… Read More
2016-12-09 10:59
For larger brands, like John Lewis, Christmas offers a signature time to show off with huge-budget, creative TV campaigns which can steal the attention from actual programmes and become a ph… Read More
2016-11-22 11:30
It’s no secret that the mainstream media industry has changed in a previously unimaginable way over the past decade. Beyond the Internet allowing news to travel almost instantaneously… Read More
2016-11-15 12:59
Proud parents are increasingly posting content, especially pictures, concerning their children on social media sites like Facebook and Instagram. But social media content could potentially b… Read More
2016-11-04 15:56
Consumers are increasingly utilising online reviews to engage with businesses and, ultimately, inform their purchasing decisions. By the day, it is becoming ever-more vital that you learn ho… Read More
2016-10-25 12:54
Samsung started rolling out the Note7 on 19th August 2016. Reports soon emerged that the Note7 was prone to overheating, causing some devices to catch fire. Dissatisfied customers aired thei… Read More
2016-10-24 16:09
More than half of UK businesses have been affected by online trolls in the past year, leaving some organisations in a worse position than they were in 12 months ago, according to Igniyte&rsq&hell…Read More
2016-10-19 15:12
With the release of the 4.0 update, Penguin has now become a part of the core algorithm which Google uses to govern search rankings. These changes could have a significant impact on your com… Read More
2016-10-14 11:48
According to the Evening Standard Alison Saunders, the UK’s Public Prosecutor, has warned that under new guidelines, the government will crack down on social media trolling. Igniyte co… Read More
2016-10-05 12:52
Yahoo!’s recent data breach was the largest ever to be reported, with around 500 million users’ personal details believed to have been exposed.
Names, email addresses, telephone… Read More
2016-09-28 20:54
Social media sites are increasingly providing brands with the facilities needed to supply fast, effective support to consumers. New reports indicate that Twitter has recently rolled out a ne… Read More
2016-09-27 09:22
manaWarner Brothers has been in the news recently after contacting Google to report websites which had broken copyright laws.
Companies contact Google every day with copyright concerns follo… Read More
2016-09-19 10:35
The key to creating an effective online marketing campaign is to prioritise relevancy over share-ability. A study cited by the Washington Post 1 indicates that 80% of people use headlines to… Read More
2016-09-15 10:23
Having green credentials is an increasingly important factor when it comes to managing a brand’s reputation. Some companies have actively taken steps to become more sustainable and eth… Read More
2016-09-08 16:40
Igniyte Reputation Manager Dan Nelson was recently featured in a documentary for 5STAR. The programme documented Dan’s efforts to help MMA fighter Alex Reid – who believes his on… Read More
2016-09-05 12:42
Software giant Microsoft is rolling out a new tool to tackle hate speech and defamatory content online, with a dedicated web form to report hateful content and a petition-style tool to reins… Read More
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