2024-04-22 08:00
This post was originally published on April 25,2022, and updated on April 20, 2024. Customers. Hot, cold, and warm leads. Personas. ICPs. Prospects at the top, middle, or bottom of the funne… Read More
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Total Product Marketing Blog
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Total Product Marketing has over 14 years experience in many key industries such as web hosting and cloud infrastructure, cloud-based video production, enterprise software, and SaaS product marketing.
2024-04-08 08:00
Ecosystem-led growth is everywhere. I can’t count the number of times the term has shown up in my email inbox lately — both from experts touting it as the latest innovation and c… Read More
2024-03-26 08:00
This post was originally published on March 3, 2022, and updated on March 26, 2024. Sales enablement is a collaborative strategy designed to increase predictable sales results. Put another w… Read More
2024-03-26 07:00
FOR IMMEDIATE RELEASE VANCOUVER, CANADA, MARCH 26, 2024 — Total Product Marketing is proud to announce the launch of its latest innovation: the Ultimate Lead-Gen Kit. Designed to super… Read More
2024-03-11 08:00
This post was originally published on January 18,2022, and updated on March 11, 2024. Last summer, a team I had started working with during the Panini decided to have our first in-person soc… Read More
2024-02-26 08:00
The dream of handing off jobs we don’t like to AI is often oversold. No one can dispute that the quality — and capacity — of artificial intelligence tools are ramping up at… Read More
2024-02-12 08:00
Email is still one of the most valuable lead-generation tools available to marketers. Surprised? I don’t blame you. Email plays a major role in how I earn a living, and every time I de… Read More
2024-01-29 08:00
It’s the age of TikTok. Audiences want to hear your message in the form of 15-second video snippets. Email marketing is something your dad used to use. And email marketing for lead gen… Read More
2024-01-15 08:00
2024 is shaping up to be a rough year. Marketers all over are cutting back on pet projects, putting rebrands on hold, and focusing on their core mission: generating quality leads and driving… Read More
2023-12-11 09:00
Just when it seemed like the world was finally getting back to normal, generative AI turned the marketing industry on its head. At the same time, marketers competed for clicks with global co… Read More
2023-11-27 08:00
Artificial intelligence is supposed to take much of the work out of generating marketing copy.So surely ChatGPT + experienced marketing writer = success. Or does it?It’s a weird feelin… Read More
2023-11-06 08:00
Political polarization and economic uncertainty are eroding trust in institutions around the world. And while businesses in general are suffering less from declines in public trust than gove… Read More
2023-10-30 09:00
Artificial intelligence is nothing new. For years, predictive AI has shown us programs we’d like to watch, highlighted and recommended products we might want to buy, and warned us when… Read More
2023-10-23 09:00
We haven’t made a secret of the fact that we’ve been exploring the use of AI marketing tools. (Who in our industry hasn’t?) But back in April, we decided to start pitting o… Read More
2023-10-23 08:00
The use of artificial intelligence in marketing is widespread. We’ve all been using AI-powered tools (think chatbots for conversational marketing or Grammarly for copy editing) for lit… Read More
2023-10-23 08:00
The use of artificial intelligence in marketing is widespread. We’ve all been using AI-powered tools (think chatbots for conversational marketing or Grammarly for copy editing) for lit… Read More
2023-10-16 08:00
Developments in artificial intelligence are transforming the business world, whether we like it or not. Generative AI has changed the way we live, work, and communicate. But how do you ensur… Read More
2023-10-02 08:00
My relationship with technology is complicated. I didn’t use the internet until I was done high school, and I didn’t use it regularly until after my second child was born in 2003… Read More
2023-09-28 08:00
FOR IMMEDIATE RELEASE VANCOUVER, CANADA, SEPTEMBER 28, 2023 — Total Product Marketing (TPM), a pioneer in marketing strategy and services, is proud to unveil its AI Tech Stack, revolut… Read More
2023-09-25 09:00
Kicking off a project with a new client always feels good. The account is shiny and new; both sides are optimistic about the great things they will achieve together. The kick-off meeting sta… Read More
2023-09-18 08:00
This post was originally published on August 19, 2020, and was updated on September 18, 2023. We all know partner marketing can help B2B organizations drive growth, boost revenue, and mainta… Read More
2023-09-14 02:41
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2023-09-14 02:22
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2023-08-31 08:00
Total Product Marketing is no stranger to the benefits of working remotely. We were remote before the pandemic. We stayed remote during the pandemic (obviously), and we have no plans to stop… Read More
2023-08-29 08:00
Artificial intelligence is changing the world whether you like it or not. The revolution has already begun — the question now is only where it will take us. There is a lot of discussio… Read More
2023-08-29 08:00
Artificial intelligence is changing the world whether you like it or not. The revolution has already begun — the question now is only where it will take us. There is a lot of discussio… Read More
2023-08-21 08:00
This post was originally published on March 17, 2022, and was updated on August 21, 2023. The main TPM offices might be in Vancouver’s funky Yaletown neighbourhood, but the TPM team is… Read More
2023-08-21 08:00
More than 835,000 startups emerge worldwide each day (or approximately 305 million annually). But only around 10% survive to become full-fledged businesses. Creating a viable — and val… Read More
2023-08-21 08:00
In the ever-evolving realm of startups, where innovation is the heartbeat of success, staying relevant can often feel like an uphill battle. The dynamic interplay of limited resources, uncha… Read More
2023-08-14 08:00
In the dynamic landscape of digital marketing, the question of whether SEO retains its significance amidst Google’s constant rule changes often emerges. My initial encounter with keywo… Read More
2023-08-14 08:00
SEO and I haven’t always gotten along. My first introduction to the idea of keywords was at a job that offered little compensation and even less training. I wrote web copy for business… Read More
2023-08-07 08:00
This post was originally published on July 22, 2020, and was updated on August 7, 2023. Partner marketing is an invaluable tool for B2B companies, helping both you and your content marketing… Read More
2023-08-04 08:00
In recent years, the integration of artificial intelligence (AI) in marketing has revolutionized the way businesses connect with their target audience. AI-powered marketing tools and strateg… Read More
2023-08-04 08:00
Is your marketing team leveraging AI tools? It seems like pretty much everyone is experimenting with AI in marketing these days. But what does that look like, really?When our team started ex… Read More
2023-08-03 08:00
This post was originally published on July 15, 2020, and was updated on August 3, 2023. Channel partners and resellers can act as an extension of your marketing and sales teams, helping you… Read More
2023-07-31 09:00
Marketing is hard work. And the number of platforms and places to reach your audience don’t make it any easier. Channel partner programs have become a fixture in the B2B marketing worl… Read More
2023-07-28 08:00
As marketers, we all strive to create impactful campaigns that drive results. But sometimes, even with great intentions, we can fall into bad habits that hinder our progress. In today’… Read More
2023-07-28 08:00
This blog post is not for you. You run campaigns that deliver results. Your quarterly bonuses are proof of your success. Maybe you’ve been in the business a while now. Possibly you hav… Read More
2023-07-24 08:00
It’s no secret that the economy isn’t all we’d like it to be right now. While most experts agree we are not yet in a recession, they’re not ruling it out either. Ongo… Read More
2023-07-21 09:00
B2B marketing trends aren’t exactly stimulating conversation topics. No one in your office is going to sidle up to your desk (or slide into your DMs) to talk about quarterly budgets or… Read More
2023-07-21 09:00
In the ever-changing landscape of B2B marketing, staying ahead of the curve is crucial. As technology evolves and customer demands shift, it becomes imperative to closely monitor and adapt t… Read More
2023-07-20 09:00
The importance of design is too often overlooked in discussions about content marketing — and it’s all but invisible in conversations about the use of artificial intelligence in… Read More
2023-06-14 09:00
Purpose-driven marketing is developing relationships with consumers through campaigns centered on a social cause. Read how this also applies in the B2B space.
The post How (and Why) to Embra… Read More
2023-05-31 09:00
What is B2B partner marketing? Explore the different types of partner marketing, how they work, and how your organization can benefit.
The post What is B2B Partner Marketing (and Is It Reall… Read More
2023-05-15 08:00
If you're not prioritizing accessibility in digital marketing campaigns, your message isn't reaching everyone it could. Learn how to address this issue.
The post What You Need to Know to Ens… Read More
2023-05-11 08:00
Working with a digital marketing agency can supercharge your efforts to engage and educate your audience. Here's how to choose the right one.
The post How to Choose a Digital Marketing Agenc… Read More
2023-05-08 08:00
The corporate world has made significant progress toward accessibility for everyone. But what about accessibility in marketing?
The post Business as Usual Isn’t Accessible: Why Accessi… Read More
2023-05-01 08:00
Can Google detect AI content? Will it penalize your blog posts if they're written by robots? Let's dig into the SEO implications of using AI-generated content.
The post Can Google Detect AI… Read More
2023-04-07 09:00
Will AI replace copywriters? Explore the pros and cons of AI on content marketing before you make the change.
The post Will AI Replace Copywriters? 9 Things You Need to Know About AI Content… Read More
2023-03-04 08:00
In this post, we give a overview of 3 key steps identified by Gartner to help technology service provider defining their marketing budget.
The post How to Calculate Your B2B Marketing Budget… Read More
2023-01-11 08:00
Universal Analytics will no longer process new data beginning July 1, 2023. Here is what businesses should know about GA4 for a seamless transition.
The post What is GA4 and Why Does it Matt… Read More
2022-12-15 08:00
A winning digital customer experience strategy combines the benefits of a variety of marketing tools to provide value to your audience.
The post How to Create an Effective Digital Customer E… Read More
2022-11-21 08:00
Email marketing is still one of the most powerful tools in your arsenal. Follow these guidelines to get the most bang for your B2B email marketing buck.
The post 4 Best Practices to Harness… Read More
2022-06-06 09:00
In this post, we’ll go over a quick refresher of what buyer personas are and why they matter before diving into how to create a buyer persona and, just as importantly, update one.
The… Read More
2022-05-16 04:38
Technologies in sales enablement AI present opportunities to knock sales performance out of the park. Keep reading to find out.
The post Pedal to the Metal: Why AI Turbo Boosts Sales Enablem… Read More
2022-05-09 04:24
In this post, we have picked 2 popular sales methodologies that your organization can adopt to optimize sales performance.
The post Optimize Sales Performance with Sales Enablement — N… Read More
2022-05-04 08:00
Customer profile and buyer personas are 2 sides of the same coin. There’s no competition between the two. In fact, it’s quite the opposite.
The post Customer Profile vs Buyer Per… Read More
2022-04-25 08:00
In this post, we’ll dive into what’s an ideal customer profile and how it matters for sales enablement.
The post The ICP for Sales: Business Results that Go Beyond Your Wildest D… Read More
2022-04-01 08:00
In this post, we’ll take a deep dive into customer enablement. You’ll learn the who, what, where, and why — complete with case studies on what makes a great customer experi… Read More
2022-03-20 23:02
In this article, we go in-depth on sales enablement content to clear up any confusion and share examples of proven sales enablement content strategies used by brands of all sizes.
The post E… Read More
2022-03-17 08:00
Our days of working remotely and never getting to see clients face to face may soon be over. But the business lessons we learned from the pandemic will stay with us.
The post 3 Key Business… Read More
2022-03-12 08:00
Here we break down the best sales metrics for success and what to do with the information you get — no matter where you are in your sales enablement journey.
The post Sink or Swim: Get… Read More
2022-03-03 08:00
This article describes the key pillars of a sales enablement framework and describes how they can be applied within organizations of all stages of maturity.
The post Building a Sales Enablem… Read More
2022-02-20 08:00
Are your sales and marketing teams misaligned on ideal customer profiles, customer fit, or simply need help executing your vision?
The post Love to Hate You: Sales and Marketing Alignment ap… Read More
2022-02-10 08:00
In this post, we will talk about what is partner enablement, and why we need to include it in the sale enablement strategies.
The post Including Partners in Sales Enablement Strategies appe… Read More
2022-01-31 08:00
We’ve put together a list of the top 4 sales problems and solutions organizations face when executing their enablement strategies to get that clear 20/20 vision.
The post 4 Top Sales E… Read More
2022-01-21 08:00
There’s no doubt the pathway to building an effective sales enablement strategy is an involved process. Let’s explore some best practices that will set your organization up for… Read More
2022-01-18 08:00
In this post, you’ll learn what sales enablement means today, its elaborate connection to the new B2B buyer journey, and how your organization can adapt for success.
The post What is S… Read More
2021-10-19 09:00
Learn about how marketing teams can help with the digital transformation of your telemedicine business.
The post The Digital Transformation of Telemedicine and How Marketing Can Help appeare… Read More
2021-09-30 06:11
The cost of making client communication mistakes can be huge. Here are some best practices when it comes to communicating with clients.
The post 5 Things You Need to Know When Communicating… Read More
2021-09-13 08:00
In this post, we’ll give you five simple steps (plus some valuable pro tips) to help you learn how to advertise on Reddit.
The post Everything You Need to Know About How to Advertise o… Read More
2021-09-02 07:00
Stay on top of your social media game with these 4 social trends: audio only networking, social commerce, livestreaming, and socially conscious content.
The post 4 Social Trends You Should A… Read More
2021-08-25 08:00
Learn more about different types of data collection and the importance of zero-party data as tech companies shift towards protecting consumer privacy.
The post Zero-Party Data: What It Is an… Read More
2021-07-21 08:00
In this post, we hope to share our firsthand experience using Reddit advertising and how it could be appealing to you and your team. Learn more today!
The post Is Reddit Advertising the Next… Read More
2021-07-21 08:00
In this post, we hope to share our firsthand experience using Reddit advertising and how it could be appealing to you and your team. Learn more today!
The post Is Reddit Advertising The Next… Read More
2021-03-11 08:00
In this final Google Analytics Marketing Metrics post, Kushnal will explain the concept of change measurement.
The post Google Analytics Marketing Metrics for Marketers: Change Measurement a… Read More
2021-02-05 03:13
The BC government just announced the Launch Online Grant Program, contact us as soon as possible, if you are interested in working with us on your application.
The post How to Apply for the… Read More
2021-01-12 08:00
Kushal talks about embedding B2B marketing metrics in marketing plans to track conversions and prove the marketing attribution for every dollar of revenue.
The post B2B Marketing Metrics and… Read More
2020-12-21 09:00
Kushal dives a little deeper into Google Analytics for marketers, including: how to create custom dimensions and performing A/B testing.
The post Google Analytics for Marketers: A/B Testing… Read More
2020-12-03 07:00
Kushal explains Google Analytics for beginners, including: the information it collects, how it collects it, and how the reports are viewed.
The post Google Analytics for Beginners: The Basic… Read More
2020-11-03 09:00
In this post, we give a overview of 3 key steps identified by Gartner to help technology service provider defining their marketing budget.
The post Calculating Marketing Budgets for Technolo… Read More
2020-08-19 08:00
In this post, we talk about 4 attributes to look for when hiring a B2B Partner Marketing Agency.
The post 4 Key Attributes of a B2B Partner Marketing Agency appeared first on Total Product M… Read More
2020-08-12 08:00
Tracking the ROI in partner campaigns is not easy. In this post, we will talk about 3 success factors for measuring the ROI of partner marketing programs.
The post How to Measure ROI of Part… Read More
2020-08-05 08:00
In this post, we’re giving you some inspiration by way of real-life campaign examples to help launch your own B2B partner marketing campaign.
The post 3 B2B Partner Marketing Campaigns… Read More
2020-07-29 08:00
In this post, we’ll discuss about partner portal, a tool to manage and maintain relationships and measure the success of your B2B partner marketing efforts.
The post 4 Things to Look F… Read More
2020-07-22 08:00
Co-branded partner content marketing enables companies to collaborate on a shared content project, which provides an end product that saves partners time.
The post 3 Ways to Create Flexible… Read More
2020-07-15 08:00
It might be time to refresh your existing B2B partner marketing initiatives. In this post, we will talk about 3 strategies that you should try.
The post 3 B2B Partner Marketing Strategies Th… Read More
2020-07-10 08:00
Covid-19 has turned the world upside down. If you haven’t already, now is definitely the time to work on a new pandemic marketing strategy.
The post What You Need to Know for Your Pand… Read More
2020-07-02 08:00
What’s the secret to inclusive marketing? Follow these four guidelines to ensure you are part of the solution — not the problem.
The post Be Part of the Solution: 4 Steps to Incl… Read More
2020-06-22 19:28
In this post, we’ll look at a few reasons your site may be performing poorly and some easy hacks to improve site performance.
The post How to Improve Site Performance With 4 Easy Hacks… Read More
2020-05-25 08:00
2020 certainly is a year for the books. In this post, we will share some practical tips for working remotely during Covid-19 times.
The post How to Survive and Thrive While Working Remotely:… Read More
2020-05-21 08:00
Looking for easy and low-budget marketing strategies? Try refresh and republish old blog posts today.
The post How to Republish Old Blog Posts and Get More Traffic During Covid-19 appeared f… Read More
2020-05-12 08:00
In this post, we will talk about 5 low-cost marketing strategies for tech teams to try in the weeks, months, and year ahead.
The post 5 Low-Cost Marketing Strategies for Tech Companies on a… Read More
2020-04-16 07:05
You’re probably familiar with social media and how it relates to marketing, but what about social commerce?
The post Social Commerce: The Trend That’s Changing eCommerce appeared… Read More
2020-03-19 07:00
Landing page versus product page? If you want to increase conversion rates significantly, make sure you understand the difference between the two.
The post Landing Page versus Product Page:… Read More
2020-03-03 08:10
Want success? Inspire consumers and drive business by defining your company values and communicating the why of your organization to your customers.
The post Company Values: What You Need to… Read More
2020-02-28 08:00
Are you a technology company in search of the right B2B marketing partner? Read on and find out how.
The post How to Find the Right B2B Marketing Partner appeared first on Total Product Mark… Read More
2020-02-05 08:00
In this post, we’ll examine some of the latest marketing tech trends and compare the pros and cons of each. Let’s get started.
The post How to Improve Your Reach with New Marketi… Read More
2020-01-28 17:05
As technology connects us in new and seamless ways, remote work is on the rise, and it’s changing work as we know it.
The post The Rise of Remote Work: The Flexible Future of Business?… Read More
2020-01-24 07:00
It’s not easy to build up a list of clients — or even warm leads — in the business-to-business sector today. You need a killer B2B sales strategy.
The post Two Secrets to B… Read More
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