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Photography marketing tips for wedding, portrait, pet, boudoir and senior photographers - seo, sales, blogging, social media, pricing, packaging
2016 Brazil Geopolitical Risk Analysis
2016-01-27 18:36
Call: Brazil is threatened with inflation because of its budget deficit Short-term trajectory: NEGATIVE Long-term trajectory: NEGATIVE Analysis: External conditions put pressure on Brazil… Read More
Sustainable Competitive Advantage
2015-06-22 17:28
A competitive advantage is an advantage that a company has over its competitors in giving customers more value either through lower costs or added benefits, which increases willingness to pa… Read More
The Buckle Wins 49.3% ROIC
2015-06-21 00:02
My friends (Will Xia, Ryan Perry, Sheng Lu, Caitlin O’Shaughnessy, Jake Gardner) and I recently conducted a case study on The Buckle — a retail clothing store — for Sonia M… Read More
How To Break Down ROIC
2015-06-20 23:00
Imagine that you made $1MM in revenue. That could be a lot of money. What if your costs were $999,999? That means that you have a profit of $1, which might not be so attractive now. This is… Read More
How To Calculate Your Break-Even Point
2015-03-16 00:49
One of the most important tools in business is to calculate how fast you can break even [every year]. Basically, it means that you have to sell X-number of items before you can start turning… Read More
Flaunt Your Site
2015-02-23 17:37
In external marketing, there are a few rules. Talk the talk. Walk the walk. Talk the walk. (Most people forget this step. Yes, it’s okay to flaunt your site. In fact, it’s encour… Read More
Building Loyal Followers
2015-02-07 19:09
Recently, a small business owner asked me whether she should give away thank-you gifts for referrals. My response was outright no. I do believe in thank-you cards, but gifts should be sponta… Read More

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