Google Analytics is now automatically removing personal info from collected data. So far only for query term “email”. I regularly audit and test accounts for PII and found this t… Read More
A buzz word in the world of digital analytics is “Voice of Customer” or VOC for short. This is the presenting of a survey to your visitors asking them to respond t… Read More
If you have a transactional site, then of course you will want your transactional and product data as measured by Google Analytics, to match the real sales numbers that your back-end system… Read More
I was reading an old conference program last week, looking for inspiration to write the program foreword for the excellent upcoming Superweek data event, when I came acro… Read More
There was a major announcement from Google today (15-March) – a new group of products, called the Google Analytics 360 Suite, is about to be launched. This is a suite of… Read More
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