It’s the start of a new season and apparel manufacturers are out with a new set of clothes to herald Spring Summer 2017. Naturally this season has its own colours, cuts, patterns, fabrics and trends. We hear from leading players what is in ‘stores’ this season.

Collections Galore

Men On Top

Ethnic Flavours

The season is all about being Indian and a contemporary interpretation of tradition is trending. Prashant Garg, Designer, Pratham – The Saree Courtyard says, “it is the season to celebrate weavers and artists through a well curated apparel line. Pichwai paintings, Kalamkari, Sanginari Blocks, baticks, etc. represented in a contemporary design line, in cuts and detail to suit an urban design sensibility.”  The saree has undoubtedly become one of the most versatile piece of clothing that one can have in their cabinet in spring summer season. “One should choose to wear fabrics like silk, cotton, linen etc. in spring summer. Sarees looks stylish and graceful on everyone. So, without hesitation it secures a space in your summer wardrobe along with those cool dresses that you plan to wear,” says Vineet Chhajer, Director, Vineet’s Sarees. Harleen Kaur, CMO, TrendyBharat explains, “this season, new fashion trends will change one’s mindset of going through same boring styles. Ethnic wear with a tinge of Western flair is going to grab many eyeballs. Floral dresses and kurtis for women are going to be the show-stoppers. There is more verve and more tempting fashion picks than what one had experienced earlier.”

Innerwear Comfort

Smita Murarka, Marketing Head, amanté opines, “for Spring Summer, our collection is inspired from the wanderess spirit in a woman, the urge to travel and discover the world. The collection features a range of bras and panties, in exotic prints, crochet lace and jacquard fabrics. The styles included are non-wired, padded full cover bra, front closure racer back demi bra, padded bras with soft inner cups and wired demi bras.” Rosmin Kunnathottathil, Co Founder, The Lingerie Store adds, “in lingerie we are bring out many curated collections for our customers for this summer. Collections like Refreshing Cuppa, which are padded Bras for summer, Peppermints which are a collection of sweet candy colours, Little Poises which is a collection of floral printed cottons are some of our highlights for this summer. You can see these coming out from April at www.tlslingerie.com.”

Trend Check

The colours have fresh blossoms, sunrise hues, sand dunes, Sunkist coral, virtual pink and whites. Sharad Venkta, MD & CEO, Toonz India Pvt. Ltd. opines, “the essential key directions this season is surf and nautical inspired prints giving way to bright florals and fun filled graphics. Oversized typos, tie and dye techniques, hand rendered graphics, painterly prints and badge embroideries are used to create a statement appeal to the collection.” Prints will also be dominant this season with digital prints becoming more popular. Deepa Reddy, Founder of The Open Trunk, a Bangalore based multi-designer fashion brand says, “long layers in Indian dresses are in style this summer. The summer calls for bold and bright colours. Glitter Gold is the colour ruling the fashion world for summer 2017.” Himanshu Thakur, Founder Girggit avers, “the off shoulder is in vogue that will keep trending in Spring Summer 2017. Colours are bright – think bright blue and grass green, pink and yellow, blue and red, purple and so on, the choice is endless when we explore the colours. Statement stripes will also be spotted everywhere in summer.” Ishita Sanghal Gupta, Founder, Zurova.com adds, “ruffles have made a huge come back this season with a whole new avenue of transformed style, along with a little silhouette play with sleeves. Clearly this spring/summer 2017 a lot of romance is depicted with a lot of sass and feminine silhouettes.”  Aashray Thatai & Ashish Gurnani, Co-Founders, PostFold says, “use of soft ruffles and feminine pleats are dominating in SS17 . Maxi silhouettes can be spotted on runways. New addition includes placement knotting making it one of the most important statements this season. Dresses with front waist knots or placement knots at back or in front; can be seen as a new update across all categories.”

Material Matters

Summer is all about breathable fabrics along with classic cottons, denims, knits, linens and synthetic fabrics, tulles and printed laces. As the temperatures rise fabrics will need to be softer, moisture absorbent and feel next to skin. Geo meshes, crochet laces, floral jacquards will also be a big influence this season. Mamtaa Gupta, Founder and Owner, Buzzaria Dukaan, opines, “cotton has always been a favourite to beat the heat, so cotton stoles, kurties are perfect for this weather. Also fabrics like linen, rayon, khadi are a good choice for summers. I suggest choosing colour and fabrics according to the weather, also the body type and the choice of fit plays a significant role.” Latha Puttanna, Managing Director, Latha Puttanna says, “materials depends on each person’s feel for the textile. We are totally into natural fabrics and hence we work and promote only such textiles. We also see organic textiles and handloom fabrics becoming very popular.” Fashion trend changes with the season and apparel changes accordingly. The most common trends of 2017 noted so far in this spring summer are floral clothing, “Neutral and earthy colour clothes, mix and match is a new call this summer, horizontal and vertical stripes, geometric prints, layered tops, off shoulder and cold shoulder dressing of all extension let it be western or ethnic, sheer and cotton jackets with lehenga and saris in case of wedding outfits,” say fashion advisors at Kashish Infioré. Denim in a range of washes including ombrés, classic blues, washed out and distressed is in too. So get ready to give your wardrobe a spring summer makeover!

This story appeared in the May 2017 issue of Apparel Magazine here: Spring Summer Fashion

All pics in this post are from Buzzaria Dukaan

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