Optimizing a site can be a very expensive undertaking. The process of outsourcing the work to a specialized agency can cost you a lot of money. Agencies that do SEO work usually focus on charging you for all the tasks that they do on your site over the course of time. For such sites, the amount of time that they spend working on your site translates to the money that they charge you. If you do not have enough resources to hire a search engine marketer, you can still do SEO work by following any of these eight legitimate ways.

#1: Get reviews

If you search for your site https://serpbook.com on, you will realize that sites which have a lot of reviews on the internet tend to rank higher than those which are not reviewed heavily. Primarily, when you list your site to special websites that do reviews, you help to make it more visible. Visibility is an important measure of your SEO performance because it helps you to understand how easy it is for people to see your website when they are conducting online searcher. Moreover, the fact that review sites have a lot of related information means that they tend to rank higher than stand-alone websites. Therefore, it makes sense for you to list your website on relevant review sites and expect to perform better over the course of time.

#2: Embrace guest blogging

Guest blogging is the practice of website owners contributing content to each other’s blogs. For example, if you run a site on playing chess, you may look around for another site in the niche and offer to do an article for free. Normally, you will have a chance to say who you are and what you are doing. Such a practice is beneficial to both websites in several ways. The regular readers of the site where your article gets published tend to get new perspectives in the content that is written by someone else other than their regular contributor. Also, you get exposure because many readers of the site may decide to follow you and read more about your ideas on your site. Thus, you can use this approach to build your online credibility and achieve specific SEO objectives.

#3: Run a blog

If you are running a website that offers professional services, then it makes sense for you to run a blog to complement the kind of things that you do. Interestingly, most website-building and content management services have inbuilt capacities to develop blogs. A good example of how this approach can work to benefit you and your business can be seen when one considers the work of a management consultant. For such a professional, it is wise to run a blog where he talks about trends in management consultancy. Thus, the professional would be using the blog to market their services.

#4: Social media management

You can gain a lot of SEO benefits by being active and consistent on social media platforms. Social media networks are important sources of new and potential clients for your products. Also, you can use social media platforms to build the brand of your business without spending money. In some cases, you may have to pay to place adverts on various social media platforms. However, you do not have to go for such options when it is totally free to create social media pages and post content consistently.

#5:  Use Google Webmaster Tools

Google Webmaster tool helps you to understand the performance of your site measured against the most important metrics. For example, you can use the Tool to understand how easy it is for users to navigate your site and access content. Also, you can track your general performance in organic searches by using this tool. It is imperative to note that Google Webmaster and Google Analytics, another important tool, are offered free of charge. Thus, you do not have to pay anything to benefit from these tools.

#6: Write better content

If you are rung a blog or a small website and you have basic copywriting skills, then you can do a lot by simply changing the kind of content that you write and publish on your site. Normally, you need to ensure that you publish content that is useful and relevant to the needs of your customers. For you to achieve this goal, you must invest a considerable amount of time in the process of researching your information and then develop very interesting and informative content for your website.

#7: Research on keywords

It is easy and mostly free to research on keywords. There are many specialized tools that you can use to research keywords and identify some of the best combinations of search terms. Once you get some of the most important and competitive terms, you can incorporate them in your content to make it more visible to search engines and users.

#8:  Analyse the competition

It costs nothing to take the time and look at some of the best websites in your niche. You can gain a lot by simply studying how the sites approach the entire SEO issue. You can pick up a few lessons on how to market a site effectively and address some of your serious SEO issues by studying what some of the best web owners in your industry are doing.

In summary, it costs nothing to study the competition, develop good content and establish a presence on some of the leading social media sites. Also, it is free to make guest posts and develop a blog. Therefore, you can use these strategies to boost your SEO performance over time.

The post 8 Legit Ways to Do SEO without Paying a Dime appeared first on Wipsen.org.