Geo and Social Networking

Before getting into the specifics of how and why you should use geo and Social networking to advertise your house for sale, it’s necessary to establish what those terms actually mean.

Geonetworking is a form of Social Networking that accounts for geotags and geocodes. A current example of this is the geotag feature from Snapchat. This tool is often used to promote and enable social dynamics, as well as to target specific ads to people based on their frequent locations and purchases.

All across the globe, in accordance to your geographical location, buildings and landmarks are able to be marked on both individual and public Snapchats. As other people see those locations, freely advertised, an interest in visiting is sparked, resulting in more traffic to that specific location.

Social Media is a form of interactive technology that allows its users to share their actions and thoughts all throughout the internet. There are many forms, several of which you may have heard of, or even use. Some of the most notable ones include: Facebook, Snapchat, LinkedIn, Twitter, and Instagram.

How Is This Process Beneficial?

Depending on the time of year, the housing market can be flooded with hundreds of for sale by owner advertisements. If your home lies somewhere in between the low-priced and high-priced range, it may be difficult to attract the attention of potential buyers.

With the Internet, you can reach out to not only those looking to move locally, but also those looking to move from across the country or world. Using geo and social networking can help to reel in the traffic you need to sell your home. Additionally, creating your own online listing enables you the power to manage your sales process as well as handle your own negotiations.

How Can I Successfully Sell My Home Through Geo and Social Networking?

There are several ways to successfully go about independently advertising your home. While they all do take a bit of time and patience, they undoubtedly work, as long as you continuously put in the necessary efforts.

Some possibilities include:

1. Contacting Home Buyers Through Blogging

Creating a blog dedicated to home buying will provide you with an abundance of potential customers. You can begin by starting up a general real estate-advertising profile on any blogging platform, such as: WordPress, Blogspot, Wix, or Hubpages. Eventually, as your account builds up more viewings and followers, you can begin to sli[ in frequent ads for your home.

2. Create a Real Estate Farm page on Facebook

Facebook is the most popular form of social media for people within the home buying age range. Creating a Real Estate Farm on this platform would be most ideal, seeing as it targets the most relevant crowd of people.

The term “farming” stems from this technique’s main goal, which is to grow the viewers and participants of a targeted area. The area can be determined based on where the influx of potential customers comes from, or the area where which the home resides in. Facebook allows you to develop your own ads, as well as notify you of the places where they’re seen most frequently, which brings us to our next advertising solution.

3. Facebook Ads

Alongside Facebook Real Estate Farming, you can develop your own facebook ads at a relatively low price. Facebook has allowed its ad-owners to view their analytics, where you’re able to tell who views your ads the most, and from which locations. This allows you to develop specific ads, directed at your target market, so that your is able house to sell quicker. Furthermore, analytics will enable you to see why things didn’t go as you’d initially hoped. Due to the convenience and efficiency of this tactic, 69% of real estate agents are already using it.

4. Home Tours on YouTube

Posting home tours on YouTube allows homebuyers to get a better idea of the interior of the house being sold, without having to physically travel very far. Thanks to video wandering, your video is likely to appear on random feeds. Use tags to intentionally reach users, as these are another great way to branch out, as seen explained further below.

5. Social Media Hashtags

Due to the fact that social media outlets have become the most frequently visited sites on the web, many home sellers have begun using them as a way to freely advertise.

For instance on Instagram, images can be discovered with the simple addition of a hashtag to a post, and then messaged right away directly through the app. Any tag relating in some way to real estate, or the area where which a home is being sold, is bound to draw in some customer candidates.

Examples of real estate hashtags include:

#RealEstate                             #Home

#Realtor                                  #Listing

#ForSale                                  #Mortgage

#HouseHunting                       #Housing

#HouseForSale                        #Property

Whether you choose to use one or all of these options, it’s no doubt that social and geo networking is the ideal way to advertise your property for sale today.

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