BlackBerry Mobile set lofty goals and made strong commitments at the outset, and by all accounts, they have delivered. What's more, they have managed to generate some genuine excitement and buzz around their products.

It really was the only move they had left to make. The time had come for BlackBerry - the Canadian telecommunications and tech company - to shut down their unprofitable in-house phone manufacturing operations and license their name and handset technology to a third party phone manufacturer. It was either that or watch helplessly as their iconic brand disappeared from the smartphone market altogether.

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