SEO, SEM, and Web Design – A Symbiotic Relationship As we all know, your business needs a website. But why? What do you want your website to do for you? Do you want to build leads to contact for sales? Do you want to sell directly online? Do you want to get phone calls, or drive awareness to your physical brick and mortar store? These are all online marketing questions, but also web design questions. But before you even design your logo or buy a domain, you want to establish what your online business goals are. Every step and process of building and implementing your web design and SEO (search engine optimization) / SEM (search engine marketing) campaigns should be centered on your core online business goals. You want the look and feel of your website, branding, and marketing message to drive your business goals. This is done when building the logo, web design, graphic design, branding theme, SEO strategies, marketing message, ad copy, and every step of the way down the web development and marketing planning stages. SEO Search Engine Optimization is the foundation to driving organic traffic to your website. This is why when you design your website,...