2019-11-08 09:55
What I Learned by Teaching at Universities
I had the opportunity and privilege of teaching three classes at two universities. The first of these was at the Santa Clara Un… Read More
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Position2 is an integrated digital marketing agency that specializes in search marketing, social media, creative and web development at affordable prices.
2019-10-31 10:41
Evolution of B2B marketing strategies
Marketing strategies are ever-evolving, year after year, with 2019 being no different. Trends like live videos and video ads will continue t… Read More
2019-10-31 10:13
Why Should You Invest in Long-term SEO?
"Why Should You Invest in Long-term SEO?" is one of the most common and repeated questions around the Search Engine Optimization industry… Read More
2019-10-30 10:53
Drupal vs WordPress
Drupal vs WordPress
Drupal and Wordpress are two of the most widely used Content Management Systems. Both servers as open - source and user - friendly solutio… Read More
2019-09-03 12:25
What is Actually Happening with Science Encyclopedia
Fingerprints are static and don’t change with age, so a person is going to have the very same fingerprint from infancy to adulthood… Read More
2019-09-03 12:12
Top Choices of Ethical Theories in Nursing Practice
Sometimes you try to do your best and even then you’re not able to score well in your home tasks. Program Requirements and Recommend… Read More
2019-09-03 11:44
Leucippus and his student Democritus suggested the thought of the atom around this age. Measurement of Mass Mass is the amount of matter. Physics appeared to be on very good footing.
Plasma… Read More
2019-09-02 13:02
No matter what kind of business experts to, you need to be confident that an individual can fast and without risk exchange info with business friends, customers, plus partners. You as well… Read More
2019-07-16 14:15
With World Emoji Day coming in just around the corner on July 17th, let’s take a look at one of the most pressing questions in advertising – Should brands use emojis as part of t… Read More
2019-07-15 18:30
Emojis in Advertising: Do's and Don'ts
With World Emoji Day coming in just around the corner on July 17th, let’s take a look at one of the most pressing questions in advert… Read More
2019-07-12 09:32
Google (and any other search engine) always give a better and favored treatment for bigger brands. More prominent brands rank for competitive terms with fewer links. For base and long tail k… Read More
2019-07-11 18:30
Brand Building with SEO Why it is important and 10 actionable tips to get it right!
Google (and any other search engine) always give a better and favored treatment for bigger bra… Read More
2019-05-30 09:24
“I am so poor … I cannot pay attention!” Yup, this is a popular comedic one-liner. Not any more. The tables have turned. In a world evolving through all things digital and… Read More
2019-05-29 10:41
Position2 Academy is an open-learning initiative that aims to provide learning and career advancement opportunities for young digital-marketing aspirants. Our training programs are offered a… Read More
2019-05-27 10:31
Email continues to be a critical piece of most demand-gen marketing campaigns. But sadly, email doesn’t always perform the way you need it. Often leaving you to wonder if the email was… Read More
2019-05-08 09:43
I’m a huge Springsteen fan who has seen him in concert 10 times since 1992 (and I’ve spent countless hours listening to his albums and bootlegs online). Bruce has shared extraord… Read More
2019-04-12 04:19
Are you a B2B company that’s exhibiting at a convention/conference? Facebook Event Targeting, coupled with Facebook ads, is a tactic that will go a long way towards helping your compan… Read More
2019-03-21 09:57
Are you a business owner with a website with multiple pages and many new URLs that are auto-generated every day? If this is your website, then Google might not crawl all of these pages effec… Read More
2019-03-20 18:30
Crawl Budget Optimization - a Crucial SEO Factor
Are you a business owner with a website with multiple pages and many new URLs that are auto-generated every day? If this is your… Read More
2019-03-06 00:00
Join us March 8th from 11:40-12:30 PT as our head of Organic Marketing, Tushar Prabhu, speaks about creating and optimizing content with our proprietary Predictive Content methodology at the… Read More
2019-03-05 05:57
Google is bringing their ‘Ads Experts’ to manage campaigns. “We’ll focus on your campaigns, so you can focus on your business,” says the email Google sent to so… Read More
2019-02-11 10:34
A frequent question that I’ve been asked: How do you optimize an AdWords Account? My answer (to quote an oft-used phrase): I begin with the end in mind. If I’m working with a B… Read More
2018-11-30 10:31
From start-ups to Fortune 500 companies, everyone’s joining the content marketing bandwagon. In today’s dynamic and digital world, content marketing is possibly the most effectiv… Read More
2018-11-13 10:03
Influencer Marketing picked up a lot of pace in 2017 and has stayed strong throughout 2018; a trend that is here to stay. In simple terms, Influencer Marketing is having someone advocate mar… Read More
2018-11-13 06:13
The Web Marketing Association holds its 17th annual WebAward Competition. This is the longest running annual website award competition that recognizes the best websites in over 96 industries… Read More
2018-08-29 11:33
Pic courtesy: Chiefmartec
It’s A Forest Out There!
In case you haven’t seen the above infographic, brace up to the challenge as a digital marketer. As on date, there are over 5… Read More
2018-06-28 17:20
Started in 2007, the International Design Awards (IDA) is an organization that recognizes smart and sustainable design in five disciplines, one of which is graphic design. Every year, IDA lo… Read More
2018-06-28 17:20
Started in 2007, the International Design Awards (IDA) is an organization that recognizes smart and sustainable design in five disciplines, one of which is graphic design. Every year, IDA lo… Read More
2018-06-28 13:52
Blockchain, cryptocurrency, bitcoin, and ethereum are a few terms we often come across while flipping over a tech magazine or surfing the Internet when looking for the latest technology tren… Read More
2018-05-23 09:42
With the General Data Protection Regulation (GDPR) just around the corner, businesses and marketers in Europe and across the globe are gearing up to be compliant with the new set of rules. T… Read More
2018-05-21 11:20
The SiriusDecisions 2018 Summit was lined up with tons of activities, starting with a plethora of information about the SiriusDecisions frameworks to waterfalls to brands swaggering their ca… Read More
2018-04-12 06:34
Digital advertising has changed tremendously in the past few years. The growth of the internet and advancements in technology have contributed to immense innovation in the world of online ad… Read More
2018-02-07 08:26
Welcome to 2018, a new year where only the strongest fads and marketing techniques will survive. Many successful marketing techniques of the past year have proven their usefulness and will c… Read More
2018-01-16 23:14
Strategies for people: simple tips to create your venture for a give
Composing the best venture are a task for which you must be clear, succinct and start to become since specific that you… Read More
2018-01-16 13:52
Account-Based Marketing, or ABM, is when you approach B2B marketing strategically to reach out to potential customers. Also known as key account marketing, it is based on customer account aw… Read More
2017-12-21 09:24
Essay writing service is continually available to its customers, and you might be needing a smalltime to purchase from the best solutions with the great articles. They often write your artic… Read More
2017-11-14 19:03
At the crux of a technological revolution, “good” is no longer good enough. In addition to nurturing success by the book, businesses today use “street smarts” to stay… Read More
2017-10-23 09:43
The first and second blog in this series discussed the importance of relevance and engagement when it comes to your paid acquisition landing page. The third key to success is mobile experien… Read More
2017-10-20 17:32
In yesterday’s blog, R.E.M – The 3 Must Haves for Paid Acquisition Landing Pages, I mentioned the three core requirements for any paid acquisition landing page – Relev… Read More
2017-10-19 08:47
R.E.M stands for Relevance, Engagement, and Mobile – the 3 core requirements for any landing page experience and an important concept for every marketer to know. This blog will discuss… Read More
2017-10-12 07:04
“I optimized my website and did the best I could, but I could not find that one robust tactic that gives me a high return on investment.”
SEO is always evolving. While some strat… Read More
2017-09-07 06:31
The days when you could fool the search engines with coding and other black hat SEO stuff are gone. Search engines are being continually updated and upgraded with the latest intelligence and… Read More
2017-08-30 11:34
Look before you leap! We learnt this lesson from childhood. Unfortunately, many of us forget this as we dabble with our hyper competitive and fast paced work regimes. Marketers are no except… Read More
2017-08-16 06:51
The 2017 edition of the periodic table of SEO success factors is interesting not because new elements were added, but because it holds a few surprises on what are not that important any mo… Read More
2017-07-19 14:06
Google released an unconfirmed update on March 8th, 2017 which is being called the “Fred.” As per initial reports, the sites affected by this update saw up to 90% drop in organic… Read More
2017-07-10 10:07
Position2 was again a Platinum sponsor at the SiriusDecisions Summit in Las Vegas this May. Wow!! What a show it was! SiriusDecisions unveiled a new Demand Waterfall, and that was just the b… Read More
2017-05-17 10:37
When a group of ambitious designers meet, you know something hot is brewing. Take a closer look and you’ll find them murmuring away about how to improve user experience on their next b… Read More
2017-02-01 10:33
How to get your best content promoted on third party sites to drive brand awareness.
Let’s start with a question – if you had to say just one thing, what is the single most impor… Read More
2017-01-17 11:42
The term ‘User Experience’ or ‘UX’ is essentially demand based development on ‘User Analytics.’ It focuses more on users’ needs, limitations of the… Read More
2017-01-09 12:34
Great content brings in a great audience, and no one knows this better than our team at Position2. We hosted a webinar in collaboration with SiriusDecisions – ‘The Secret Sauce o… Read More
2016-12-30 05:11
The past 12 months have certainly been eventful in the digital world, with a number of developments that are expected to play a significant role in shaping marketing for years to come. The k… Read More
2016-12-23 17:05
890 million people are signing into Facebook every single day. Whether your potential customers are college students or CEOs, they’re probably on Facebook right now. The trouble is, po… Read More
2016-12-16 16:37
Sales and marketing are different sides of the same coin. While marketing team’s job is to generate qualified, purchase-ready leads for the sales team, it is the sales team’s job… Read More
2016-12-07 04:46
Research shows that rejection or mistrust of websites is 94% design related1. Good design is the difference between organizations that know what they’re talking about and ones that don… Read More
2016-11-24 18:54
75% of content marketers release new content every month, and 16.52% put content out daily. There are 2.5 million blog posts created every day.
Content marketing is said to be one of the mos… Read More
2016-11-17 12:22
When it comes down to it, everything that happens in digital marketing has one simple aim – drive sales.
Converting ad click throughs, website and Landing Page visitors, Social media l… Read More
2016-11-11 11:00
Three quarters of the people who do a ‘near me’ search on their phones visit the store within a day.
Google introduced Location Extension in 2009 to help advertisers drive more… Read More
2016-11-07 09:25
Over the years one of the major aspects of businesses – small or big, has been understanding who their customers are and how to appeal to their target audiences. Today, every successfu… Read More
2016-10-21 13:51
According to businessdictionary.com, brand is defined as “Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and dif… Read More
2016-10-06 11:12
After a decade of astonishing growth, social media advertising can now safely claim to be part of the marketing mainstream. And yet in a mature industry which continues to see annual revenue… Read More
2016-09-28 09:51
LinkedIn conversion tracking, long a privilege for the chosen few, was rolled out to advertisers this August. Pixel-based conversion tracking has been the staple for AdWords, Facebook, Twitt… Read More
2016-09-16 14:17
Social Media Content Marketing (SMCM) is the intersection where content marketing and social media converge. Social media has dramatically changed the relationship between brands and consume… Read More
2016-09-02 13:31
Digital marketing has spent much of the past decade looking to social media for the latest trends in cool content. So it should come as no surprise that the popularity of live video streamin… Read More
2016-08-25 11:38
‘Change is the name of the game’ and who can advocate this more than Google? They have played a major role in the rapidly evolving world of online marketing and advertising with… Read More
2016-08-25 05:47
This week’s hot news, events and videos from the online marketing and social media world.
From the Position2 Blog This Week:
Is Your Content Strategy Playing A Role In Lead Generat… Read More
2016-08-10 14:51
Often, smaller businesses are wary of competing with a reputed brand, assuming that the bigger enterprises are more resourceful with an added advantage of an established brand value and repu… Read More
2016-08-03 16:49
Let’s start with similarities between the B2B and B2C content marketing strategy:
Principles that apply to most digital marketing channels apply for content marketing too, namely- appe… Read More
2016-07-28 16:33
A visitor today can be your prospect tomorrow with personalization!
The importance of knowing your visitors, be it unknown, and their behavior is now a priority across industries, organizati… Read More
2016-07-12 16:04
There’s no shortage of content marketing guides on the internet. They cover all the tactics you should be using. But unless you understand the things you should not do, you don’t… Read More
2016-06-30 12:11
In 2011, Peter Drucker said that “the aim of marketing is to know and understand the customer so well, the product or service fits him, and sells itself.” Traditional marketing w… Read More
2016-06-24 07:31
If you’re looking for information about optimizing your site for search, the web is bursting with examples. In the past, when people spoke about website optimization, the first thing t… Read More
2016-06-17 06:39
We took the excitement and enthusiasm of Marketo Marketing Nation Summit and made our way to SiriusDecisions for some more stimulating sessions and inspiring keynotes at Nashville. We have t… Read More
2016-06-08 14:12
Just as SEO has transformed over the years, Content Marketing is evolving too. Along with optimization for search, certain online activities are here to stay, even as digital marketing gradu… Read More
2016-05-30 13:46
Marketo Marketing Nation 2016 was enthralling to say the least. The plethora of speakers was something marketers only dream of. The sessions were just amazing with meaningful insights. Excit… Read More
2016-05-20 05:50
Using Facebook’s Custom Audiences from your website, you can create an audience representing any group of customers or prospective customers that express interest in your product on yo… Read More
2016-05-12 12:13
Position2 is a full service digital marketing agency that has been working with top brands in the B2B space for over a decade. Our Demand Acceleration (DA) framework is the result of years o… Read More
2016-05-06 13:36
Mobile marketing has evolved to become an integral part of our digital lifestyle. Smartphones are now used by two-thirds of the US population, and they are increasingly being used for email… Read More
2016-04-22 13:16
Quality Score (QS) is easily the most mysterious metric in Google AdWords. PPC gurus have passionately spoken about its importance. As digital marketers, we’re constantly workin… Read More
2016-04-15 14:20
Without much fanfare, Facebook has quietly introduced a new ad targeting option—detailed targeting—which combines demographics, interests, behaviors and categori… Read More
2016-04-07 15:07
The Content Marketing Institute (CMI) recently published its report on Content Marketing trends for 2016. It lays out some of the key challenges that marketers face today. As the grap… Read More
2016-03-31 13:47
Position2 attended this year’s HIMSS Annual Conference and Exhibition, which was held in Las Vegas in early March. The conference attracts more than 40,000 people each year, wit… Read More
2016-03-25 08:30
This week’s hot news, events and videos from the online marketing and social media world.
From the Position2 Blog This Week:
B-to-B Marketing Requires the Right Agency Expertis… Read More
2016-03-25 08:30
This week’s hot news, events and videos from the online marketing and social media world.
From the Position2 Blog This Week:
B2B Marketing Requires the Right Agency Expertise
B… Read More
2016-03-24 12:32
Content is King, but what good is a king without his queen, advisors and officials?
Creating great content is just the start. There are several additional things that we have to do ri… Read More
2016-03-24 12:32
Content is King, but what good is a king without his queen, advisors and officials?
Creating great content is just the start. There are several additional things that we have to do ri… Read More
2016-03-24 12:32
Content is King, but what good is a king without his queen, advisors and officials?
Creating great content is just the start. There are several additional things that we have to do right to… Read More
2016-03-18 13:22
For B-to-B marketers, digital has evolved to become a major driver of success. One-third of businesses are planning to introduce a digital transformation program, while thirty per cen… Read More
2016-03-18 13:22
For B2B marketers, digital has evolved to become a major driver of success. One-third of businesses are planning to introduce a digital transformation program, while thirty per cent o… Read More
2016-03-11 16:47
In the SEO world, it was well known that Google PageRank was being deprecated as long back as 2009, when Google’s Search Console stopped providing PageRank information. In the e… Read More
2016-03-11 12:12
This week’s hot news, events and videos from the online marketing and social media world.
From the Position2 Blog This Week:
Create Enduring Content for Users and Search Engines… Read More
2016-03-08 15:14
Fresh content can initially drive a lot of traffic, but as it gets old, it can lose its relevance, become stale, and drop down in search results. This makes it less likely to be found… Read More
2016-03-04 19:14
This week’s hot news, events and videos from the online marketing and social media world.
From the Position2 Blog This Week:
Which Social Media Sites are B2B Buyers Using?
Social… Read More
2016-03-03 10:22
Social media has had a huge influence on the way we live and work. For marketers, social media has allowed brands to start conversations practically in real time. It allows any busine… Read More
2016-02-26 20:15
This week’s hot news, events and videos from the online marketing and social media world.
From the Position2 Blog This Week:
Position2 Point of VIew
Another big change is afoot at… Read More
2016-02-22 19:39
Position² Point of View
This new Google policy will result in many advertisers seeing a big drop in traffic, as their ads will appear at the 14th position on search result pages instead… Read More
2016-02-19 17:04
This week’s hot news, events and videos from the online marketing and social media world.
From the Position2 Blog This Week:
Why Cross-Device Targeting Is A New Marketing Battleg… Read More
2016-02-18 10:32
Cross-device targeting (or tracking) is a way to link different sessions from the same visitor on your website. The idea is simple: people may visit at different times, and on differe… Read More
2016-02-12 18:31
This week’s hot news, events and videos from the online marketing and social media world.
From the Position2 Blog This Week:
Why Data Driven Marketing Is Key To Achieving Results… Read More
2016-02-11 13:50
Data driven marketing is leading us towards more integrated marketing strategies, where data from different sources are combined to see the bigger picture. The key to success is to ta… Read More
2016-02-05 17:35
This week’s hot news, events and videos from the online marketing and social media world.
From the Position2 Blog This Week:
Why You Can’t Afford to Ignore Marketing Automa… Read More
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