Press Release is the most advantageous way to increase your sales, expose your business and increase traffic to your website particularly when your business is running short of enough money. A well-written Press Release has the potential to get picked up on various sites and channels and increases the traffic to a site providing enhanced rankings overall. Publishing a Press Release in several News Search Engines attracts hundreds of back links from high-ranking web sites, as News Channels tend to be highly ranked sites. The main objective in writing an effective press release is to write something noteworthy of your products/services and get it published. So they must be written in a crisp, clear and colloquial style. Since the main characteristic of the press releases is to present an updated fresh content, it regularly earns your webpage the editor’s attention. Properly optimized keyword rich press release drive traffic to your site and helps building/retaining market exposure for the services/products offered by you. But you might be mulling over how to ensure that this condensed journalistic articles provide the kind of publicity and traffic you look for.

For substantial SERP, you need to consider following points:

The relevance of your information: consider if your recent release of press release is informative or not. It should strictly adhere to the ‘5 Ws’ of your organization, your agendas, product/services and providing suitable answers to who, what, where, when and why.

A strong appealing introduction: The heading of the press release should be such that it immediately captures the interest of media, journalist or editor. The title of the press release should be short and emphatic.

Remember your aim is to reach your target audience: Your press release must target a specific audience. Emphasize or highlight the information that is projected for them and tell them why they should follow it enquiringly. Your press release will be more effective if you attract focused and targeted audience.

Be honest: There is no fun of making castles in the air and providing the facts that are not true to the best of your knowledge. Provide only the facts about your information. Avoid exaggeration and feathery language.

Careful interpretation of words: Avoid using superfluous adjectives, adverb, flowery language, or unnecessary expressions that simply makes you narcissistic of your products/services. Let each powerful used convey your agenda.

Provide some real life examples: Providing some real life examples or testimonials always works out for an organization. It is a wonderful way to increase the credibility of your services.

Select the opportune time to release your Press Release: It is more than important to publish your press release timely, and recount it to a news-worthy event. It would be advisable to link your news to current events or social issues, to make sure that your release has an informative element.

Press releases are not meant to narrate all the elements of your business. They are meant to convey the cores of what's going in your business.

Do not ever forget to provide your contact information with your contact name, address, web site address and e-mail address.

Before releasing, fix on where and how to send your press release.

Make a chronological list of the media in the range you want to cover.