The world is fraught with copycats and fakes. Activewear is not exempt from this problem.
Brands copying other brands not only steal business, but they also create a world in which fast fashion thrives. And that is ultimately bad for the environment.
My goal is to bring to light the problems with design copying and to promote legitimate businesses through my blog.
I compiled a list of brands along with the brand that has copied their designs. This is only a fraction of what I’ve found. There are probably more activewear copycats all over the world.
I will not be linking the copycat brands to prevent traffic and potential business.
Copycat Activewear Culprits
#1 Electric and Rose VS Target Joylab
Electric & Rose makes cottony soft and sustainable tie dye activewear. Target’s Joylab is also sustainable, however, their tie dye set is made with seamless fabric. The prints and silhouettes are almost identical.
#2 Carbon38 VS Vie Active
Oye! When Vie Active released their macrame collection, I almost fainted. This is a blatant copy of Carbon38’s Sayang Collection. I am a fan of both brands but I am with Carbon38 on this one.
Related: Carbon38 Review: Sayang Collection in Dahlia Red
#3 lululemon VS 90 Degree Reflex
lululemon’s Wunder Under Pants (WUP) have had many copycats. 90 Degree Reflex’s High Waist Power Flex Tummy Control Leggings is made to fit exactly like lululemon WUP. The major difference is an elastic band in the 90 Degree Reflex leggings and that their fabric feels heavier and is more prone to pilling than lululemon Luon fabric.
#4 Inner Fire VS Lotus Leggings
Inner Fire makes leggings from recycled water bottles. Leah Emmott, the owner and creator of Inner Fire pours her heart into each of her designs. Lotus Leggings (right) is notorious for stealing the hard work of others and printing them on substandard fabric and calling it their own. You’ll see more of them throughout this post.
Related: Inner Fire Review: Blossom Leggings
#5 WERKSHOP VS Lotus Leggings
WERKSHOP’s owner and artis, Chriztina Marie, hand draws each of her designs. This process can take weeks or even months to perfect. Lotus Leggings steals not one but MANY of her unique designs.
I first found out about Lotus Leggings when Chriztina pointed them out in a Facebook group. Everyone commented on Lotus Legging’s Facebook page and they began hiding comments and deleting posts.
Chriztina wrote a post on what she’s had to go through with Lotus Leggings. She writes from a small business owner’s perspective and how it has impacted her livelihood.
Related: Eagle Rock WORKSHOP Review: Butterfly Crop Leggings
#6 lululemon VS Queenie Ke
lululemon’s Define Jacket dupe looks very similar all the way down the fabric. Queenie Ke can be purchased on Amazon and for half the price of a lululemon Define Jacket.
#7 Outdoor Voices VS Bandier
Outdoor Voices and Bandier went head to head when Bandier released their colorblock activewear collection. The designs are similar but I’ve seen other brands with dupes resembling Outdoor Voices to the T.
Related: Outdoor Voices Review: Techsweat Flex Leggings
#8 lululemon VS Forever21
lululemon’s popular Free to Be Wild bra has been copied by many brands. Forever21 copied the design but they’re not the only culprit copying their popular silhouette. The difference between the brands is $48 versus $15 and fabric quality.
#9 Noli Yoga VS Lotus Leggings
Noli Yoga has a Tree of Life leggings that was copied by Lotus Leggings (LotusXLite White Tree Leggings). The Lotus Leggings variation looks white backed and will most likely stretch to white when worn.
Lotus leggings are also $50 a pop and are made of fast fashion fabric. Essentially you’re paying for low quality product at a high price.
#10 Poprageous VS Lotus Leggings
Poprageous made these awesome almond blossom leggings. Lotus Leggings copied them even down to the shoes worn by their model.
#11 lululemon VS Lotus Instyle
lululemon’s Tech Mesh legging ($118) are made with high-quality mesh panels. You can usually tell the difference in quality between the two variations. The cheaper brand ($25) uses low-quality mesh fabric that itches and does not stretch as much as lululemon’s technical mesh.
#12 Flexi Lexi VS Lotus Leggings
Flexi Lexi also fell victim to Lotus Leggings! *shakes fist*
#13 ALO Yoga VS Lotus Leggings
ALO Yoga‘s collaborative blue butterfly leggings were duped by Lotus Leggings. You can tell the fabric quality stretches to white.
#14 Lularoe VS Lotus Leggings
Lulularoe’s blue pineapple print leggings were also copied by Lotus Leggings.
#15 Chill by Will VS Forever21
Chill by Will is a luxe activewear brand. Forever21 copied their strappy back bras.
#16 Athleta VS Forever21
Athleta’s Convergence sports bra was copied by Forever21. You can tell the difference in fabric quality and fit. Forever21 runs small.
You’re better off buying at Athleta because they stand behind their product 100% and will honor returns if something does not fit perfectly.
#17 K-Deer VS Athleta
And then there are huge companies copying the hard work of smaller companies. Athleta (right) duplicated K-Deer‘s Signature Stripe Sophia leggings.
Eventually, Athleta pulled their stripe leggings from their shelves due to a combination of public outcry and other quality issues. I later spotted their striped leggings for sale at TJ Maxx.
Related: K-Deer Molly Stripe Leggings Review
Final Thoughts
Seeing these copycat activewear brands profiting off another’s hard work is very frustrating. Copycats ultimately steal business away from companies who have done all the hard work. If there was a product and someone else was offering it for a cheaper price, most likely the buyer will go for the lower price.
The best course of action is to direct your hard-earned dollars and support small businesses. It’s our duty to look into a brand’s ethos and understand whether they’re there to make a quick buck or if they’re actually present and connecting with their customers.
In the end, we should be responsible consumers and buy directly from brands who put all their effort into creating and growing their business honestly and ethically.
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