Digital Marketing Trends 2017 | SEO | SMO | SEM | PPC
Whats is Digital Marketing?
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing techniques such as Search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, Social Media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
To get rank #1 in Google search, we need to do following activities for your business
1. Search Engine Optimization (SEO)
Every day, millions of people search online, for everything from movie tickets to water parks & Pizza to Paris. That means there are millions of opportunities for businesses to appear in front of potential customers.
Let’s say you are running business of Educational CDs Manufacturing & Selling. You want to get leads from online search. SEO helps search engines understand better what you have to offer. That means, when someone searches using a word or phrase related to your business, like, say, Educational Cds or 1st STD Marathi Poems or 12th Std PCMB Entire syllabus Cds so, you is more likely to appear in their results.
When a search engine returns results some of them are paid advertisements. The rest are unpaid results that the search engines believe are relevant to the phrase entered into the search box. These are referred to as “organic results.”
Here are two methods basically include in SEO – On page & off page optimization.
| Sr. No | On Page Optimization | Off Page Optimization |
|---|---|---|
| 1 | Do Keyword Analysis | Social Bookmarking |
| 2 | Add Meta Tags | Directory Submission |
| 3 | Submit Sitemap.xml | Classified Submission |
| 4 | Generate Robots.txt | Business Citation |
| 5 | Google Publisher Setup | Review |
| 6 | Add Image Alt Tag | Forum Submission |
| 7 | Keyword Density | Testimonial |
| 8 | Keyword Proximity | |
| 9 | IP Canonicalization | |
| 10 | OG Tags |
2. Social Media Optimization (SMO)
Online networks, or “social media” as we call it, allow people to link, interact, share and exchange information. They’ve quickly become something we can’t seem to live without. Literally millions of people connect and share on social media every single day.
But it can also be a great tool for businesses. Social media can be a platform that lets you talk directly to your customers and prospective customers alike, share content, get involved in conversations, build trust, reach more people, grow your sphere of influence, and ultimately understand your customers better.
| Sr. No | Social Network | Work |
|---|---|---|
| 1 | Create Page & Profile | |
| 2 | Google+ | Google+ Business Page Setup |
| 3 | Account Setup | |
| 4 | Create Twitter Handle | |
| 5 | Stumble upon | Account Setup |
| 6 | Tumbler | Account Setup |
| 7 | Account Setup | |
| 8 | Account Setup | |
| 9 | Yelp | Account Setup |
| 10 | Social bookmarking Sites | Submit URL’s |
| 11 | Blog | Create Blogs on Services & Products |
3. Social Media Marketing (SMM)
| Sr. No | Social Network | Work |
|---|---|---|
| 1 | Post Images & Content, Paid Ads | |
| 2 | Google+ | Post Images & Content, Paid Ads |
| 3 | Post Images & Content, Paid Ads | |
| 4 | Post Images & Content, Paid Ads | |
| 5 | Stumble upon | Post Images |
| 6 | Tumbler | Post Images |
| 7 | Share Images, Info Graphics as post | |
| 8 | Create Pin board & share post as Pins | |
| 9 | Yelp | Update page & share Post, add products |
| 10 | Social bookmarking Sites | Submit URL’s with targeted keywords |
| 11 | Blog | Add blog on site & Share it on blogging site |
4. Search Engine Marketing (SEM)
| Sr. No | Methods | Work |
|---|---|---|
| 1 | Search Engine Optimization (SEO) | On Page + Off page website analysis & submissions |
| 2 | Pay per click | Google Adwords, Display Ads, Banner Ads, Text ads |
| 3 | Search analytics | Google Analytics Setup & Analysis |
| 4 | Web analytics | Collection, analysis and reporting of web data to optimize Web Usage |
5. E-Mail Direct Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
6. Content Marketing
It is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
“Social media is an integral part of content marketing”
7. Ecommerce Marketing
Ecommerce marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings. Digital marketing for ecommerce applies traditional marketing principles to a multichannel, data-driven environment.
8. Display Advertising
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.
9. Influencer Marketing
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
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