Internet of Things (IoT) has led to the increase of digital Marketing channels in the last two years. Businesses use digital channels like social media, search engines, email subscriptions and websites to connect with prospectus consumers.

In today’s digital world, people spend a lot of time online and to connect with potential consumers you need to meet them where they are. Digital Marketing will help you to connect with them at the right time and place.

The following digital marketing stats and charts show the current state of content marketing on the globe.

1. Mobile marketing

Almost everyone accesses the web through the mobile device. Companies should ensure the web content is optimized for view on various devices. Failure to meet the user’s expectations across multiple devices especially the mobile device can affect web traffic.

Mobile web traffic is leading in the marketing charts with 72% of digital ads. In a recent report, many people recall having seen travel ads online. This information is important when planning for a trip and plays a big role when making travel decisions.

43% of travelers have reported using their smartphones to look for flights and accommodation. They also book for the accommodations using the phones.

With the increasing use of mobile phones to access the internet, most company’s allocate a certain amount of digital marketing campaigns to mobile platforms and the rest to the desktop platforms.

2. Content marketing

Content creation is the top priority for inbound marketing. Creating an interactive website generates the highest number of indexed pages compared to static websites. Successful marketers focus on content creation with buyers in mind.

At least 38% of new content is published regularly like once per week. This leads to increased traffic and keeps the audience coming back to your website for more information. Successful marketers lay a strong foundation for strategies to follow when pursuing prospectors’ customers through content creation.

46% of marketers use storytelling and photography strategies to connect and engage the audience.

Blogging helps 43% of business to business information exchange whereas visual content attracts 45% of traffic to the business.

The current marketing statistics show that 82% of traffic engagement and delivery is through the LinkedIn platform and 66% through the twitter account.

SEO content drive blogging statistics by 80%. Optimizing your webpage helps you rank high in Google search engine pages and this increases the amount of traffic to your website or blog.

Marketers allocate an average of 28% of their budget to content marketing strategies.

Podcast listening has been growing and 11% of businesses plan to add podcasts as part of the marketing campaigns. 64% of people listen to podcasts through their smartphones.

3. Social media marketing

Around 1 billion of the world population access social media network every day. More than 4 billion people access the internet facilities and this has fueled the growth of e-commerce with more than 1.77 billion people purchasing goods online.

64% of online shoppers rely on information and videos posted on the social media network to make buying decisions. Online stores use a social network to track the customer traffic to their business.

Businesses use YouTube, Instagram, and Facebook to market the products and services. On average, every Facebook user spend at least 20 minutes on Facebook. There are about 5 billion YouTube views every day and leveraging on social media network will lead to the growth of the business.

74% of professionals rely on Facebook to market, sale, and engage their potential customers.

In the last two years, the LinkedIn platform has gained more visitors with a 21% increase in content consumption.

More than 150 million daily Snapchat users and marketers use Snapchat daily to reach to millions of their followers. They use Snapchat stories and videos to educate and engage the target audience.

4. Email marketing

Email is one of the oldest and most effective means of pitching for potential customers and generating leads. Despite the growth of social media and content marketing techniques, the majority of marketers still rely on email marketing.

Email marketing is one of the top three priority for 89% of online marketers. 45% of the marketers ranked email as the top priority to increase traffic while 71% rely on websites and social media marketing.

Bloggers and businesses use emails to generate leads to the business. Push notifications and direct email messages are commonly used when generating leads and ranking of the business.

Businesses send signup forms to their email list contacts and then use Active Campaign optimization tool to send specific content to a targeted audience based on the product they signed for.

5. Search engine marketing

Marketers are coming with strategies on how to rank the content on the first-page of Google search engine. Using the right keyword research makes your content appear on the Google search algorithm.

Content creators are on their toes to create content that can rank well on Google’s first page search results.

A growing number of children has been reported to use voice recognition technology to search for information over the internet.

42% of school children use voice recognition devices, 36% use Apple’s Siri platform, 15% rely on Windows Cortana app, 7% rely on Google Assistant whereas 15% use Amazon’s Alexa technology to seek help with their homework.

6. Influencer marketing

84% of marketers have integrated influencer marketing into their digital marketing activities. At least 70% of YouTube subscribers rely more on influencer opinions making it the primary tool for digital marketing.

Influencer marketing has become the catalyst for change in the online marketing and more people especially 86% of women turn to the social network for information before buying online products.

71% of online customers make purchases based on reference and feedback received from other consumers.

7. E-commerce statistics

71% of online customers make their purchase within a week of product awareness. 64% of online purchasers make purchases after watching a video or viewing an ad about the product on the social media.

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