Instead of thinking of the web and search in terms of algorithms, it helps to think of the web as a large Social network. Ask yourself questions like

What are people talking about?

What stories are spreading?

Why are they spreading?

Who is spreading them?

How are they spreading them?

The reason search relies so heavily on the social elements is that page content and site structure are so easy to manipulate. It takes a mind well-tuned into marketing to be able to influence or manipulate people directly.

There are ways to fake authority, and when you are new, it may make sense to push the envelope on some fronts. However, invariably, nothing that is widely manipulated is a strong signal of authority.

What if instead of thinking of ways to try to create false authority, you looked at the web in terms of a Social Network, where the best ideas and the best marketed ideas spread? Now that might get you somewhere.

You become a platform worthy of attention by talking about others who are worthy of attention. Getting people to pay attention is a real cost. You have to get people to pay attention before you can extract value from your work.

To most people, the single most relevant and important thing in the world is themselves.

If you have been rejected many times in your life, then one more rejection isn’t going to make much difference. If you’re rejected, don’t automatically assume it’s your fault. The other person may have several reasons for not doing what you are asking her to do: none of it may have anything to do with you. Perhaps the person is busy or not feeling well or genuinely not interested in spending time with you. Rejections are part of everyday life. Don’t let them bother you. Keep reaching out to others. When you begin to receive positive responses then you are on the right track. It’s all a matter of numbers. Count the positive responses and forget about the rejections.

You are not always going to be able to predict what will work and what doesn’t, but the more you keep learning and the more things you try the better the odds are that something will stick. Internet marketing is just like offline marketing, but cheaper, faster, and more scalable.