What's in a Domain name?
Owning your own domain name is the easiest way to brand you and your business. Understand that a domain is your BillBoard on the internet and it is intended to sell You and Your Products or services.
It's all about professionalism.
But there is much more to it than that…
Having your own Domain name is crucial for self-branding, tracking your advertising
results, and ensuring that your prospects successfully make it to your site instead of
someone else’s, but after being involved with domain flipping, I realized there is much to this process than meets the eye, when it comes to finding your Perfect Domain.
3 Critical Criteria's for your Domain name
As with any marketing endeavors you want to keep everything you do as simple as possible.
This includes naming your own domain and website. Below are 3 Critical Criteria for naming your own domain.
You will want to find a domain name that is...
- Easy to Say: Fewer characters are great but if it doesn't match up to your business then your branding will not stick. Let's say that your business is a glass repair company. You would not want a domain crack.com While this is a good short name the branding and the keyword aspect would not help you brand you and your business. Instead you would want a name that includes your keywords and location in order to get natural search traffic to your site. PittsburghGlassRepair.com would be more for branding your glass repair business especially if you live in Pittsburgh PA. (BTW, That domain is available for you to own.)
- Easy to Spell: The reason you will want to pick a name that is easy to spell is simply that, you might not always have a business card handy and having a name that is easy to say and spell will allow the prospect that you refer your site...
- Easy to remember: The prospect might not have a phone or pen available and having your domain name following this criteria will make getting them to your site very easy and simple for them to remember.
