We are living in a world, where there’s a great hustle and bustle. No one waits for you if you don’t cope with time. Those things are considered living that has the ability to change with respect to time. You have seen a river, people used to drink water from it but when the river flow is stopped, no one would dare to drink water from it because Fungus and Algae would produce.

Today’s article is dedicated to all the small business owners who are not familiar with Yelp. It is a matter of serious concern to put some extra effort on your business to flourish. That’s why people put their experiences in different internet review websites. Google Maps, Yelp reviews, Yellow pages etc are just a few examples of it.
The business terminologies have changed, no one is interested in what you are selling, they just want to know “how you make them feel about themselves”? These websites will help you to make a better decision.  Yelp is about the reviewing experience. It is like a blog with a little bit of structure. Yelp enable people come to write reviews as a hobby and also to meet other people.

It is commonly said in USA that it is better to ‘read Yelp review before choosing the particular service’. Yelp has made such a system that it filters all the spam and fake reviews. It discourages the spam reviews. Fake reviews are a big issue not only for Yelp but also for the Mobile App Stores. Yelp accept only those reviews that have genuine profiles.
Yelp is a solicitor for your business in every aspect. As a businessman you are quite familiar with the importance of “goodwill”. Yelp acts as your business goodwill, you just need to enter all the required details and claim your business.
Restaurant owners said that their business rise to 20% increase when people post positive thing about their hotel/restaurant. One Restaurant owner in Ohio State claims that “No one wants to take a risk when it comes to food. We all want a perfect food, place and environment. When people on Yelp, search for the Café shop or restaurant they try to compare price, quality and feedback”.
Ok let’s take an overview from a Locksmith Company owner. John works for a locksmith company in Kent; he said “Mostly people used Yelp to find the phone numbers”. He further said: “Yes, reviews do matter coz everyone wants better quality services”.
He clarified that “Even I used Yelp when I want to search for a doctor or a hotel. I just type and edit the location and read the comments. If I find some genuine results I surely add this as my bookmark”. He added “There’s no big judgment than the people, if people love your services you will automatically come on top- no one will stop you”.

Bottom line:
I hope you got the idea why I am focusing on the urgent need of Yelp reviews. Yelp is not just a website but a thing of trust now. People do see the reviews before shop or use it. Now you cannot buy a product because of its advertisements.
The taste of people has changed, they only believe in the thing in which they can see – not on the thing on which they can just imagine. So, make your service much better that you don’t have to put an effort to ask for reviews. The formula is quite simple ‘Better Service = Better Response’. So, responsive, act responsive and be loyal to your customers.
No one is better judge than your customer. As said “Customer is the ultimate king”, so do whatever he says. Just try to follow the instincts of your customer. If you just follow your instincts, you will soon end up in losing your business. I am going to tell you a secret, business means is to serve not to earn.
Yelp reviews that are why acts a tool that markets your service/ product on the global scale. So, move with the time, remember if you fail to run with the time, time will ruin you.