Social Media is the most effective way of promoting your products and business. Billions of people are using different Social Media platforms on a daily bases. That’s why marketers have turned to this medium to reach more and more customers.

Advertising agencies have compiled a list of Social Media Marketing tips from industry professionals and media experts. Check out these tips gathered from the experts:

• Track visitors with Facebook pixel

There are more than a billion Facebook users active today. Therefore, the marketers are relying more on Facebook to reach their customers. Once you add the Facebook pixel to your website, it will keep track of all the visitors and their activity on your page. When a visitor comments or buys something on your page, the Facebook pixel will track it. It will help you to reach your costumer again. A person who has already bought something on your website is more likely to visit again.

Just go to the ‘Add Manager’ on your page, select Pixel and install it. Next, installing Facebook Event Code will assist you to track different actions made by the users on the page. You can also make ‘Custom Event’ if you want to be more specific in tracking your costumers.

• Post links with UTM encoding

When it comes to digital marketing, it is difficult to keep track of the progress of your online and offline marketing campaign. Using UTM codes will help you in this matter. This will link your marketing to Google analytics and provide you all the required data. One simple way is to generate vanity URL for your offline campaign and redirect URL to the assigned address. It will help you to keep track of the campaign, source, and medium.

• Start with Trending hashtags

Words or a sentence used after a # are known as hashtags. Hashtags connect all the social media users who share a common interest. Brand and campaign, content and trend hashtags are used in marketing. Trending hashtag is a well-renowned way. The top trends change in minutes. Just join in any trend that relates to your campaign. Using that hashtags along with your tags can make you reach a substantial audience.

You can find trending hashtags on Facebook, Twitter, Instagram, Google Plus and even Pinterest. Trandsmap, Hashtag.org, and Statigram will help you find more tagging options.

• Turn customers into brand ambassadors

Developing a trust-worthy customer relationship is every businessman’s dream. Turning a customer into a fan and then a brand ambassador is a nearly impossible task. Products like Apple and iPhone made it possible by offering the products that are worth approving by the users. Cost doesn’t matter if you can make them ‘’FEEL’’ satisfactory.

Get involved with your customers through feedback, messaging and treat them as an individual, not a group. If you can keep track of your customers, you will get to know them and introduce products that fulfil their needs. That’s the way of making your customer a brand ambassador.

• Try News jacking
  

It is a very traditional way of getting yourself noticed by the masses. In the old days, it was difficult but with the advent of social media, getting yourself into news is not that much difficult. You can’t just decide promptly about news high jacking.

It is an art of infusing your ideas into a breaking news story, keeping in mind the end goal to create huge amounts of media coverage, grow a business and get sales leads.

For this strategy to get implemented, you will need to have it fully planned. Make sure that your network is ready for this type of activity and you have the perfect content for the occasion. Time is the key here, getting stuck into approvals will make your news jacking less relevant by the time. Keep in mind that the more spontaneous you news jacking is, the higher response it will get.

• Experiment with video marketing

Video marketing has become very popular right now. That’s why all the social media sites like Facebook, Instagram, Twitter has enabled the video format for the users. Branding agency are already using this medium for selling their products

Don’t jump right away into video making. First, visit your competitor’s videos on their social media platforms, create some amazing ideas and then decide that whether or not you will be making an animated video. For an animated video, you will have to be more creative in choosing the colors and styles of the products and for a non-animated video, all that matters is, the video quality, for example, the lights, sound and the quality of your camera.

Social media marketing has become a common way of selling your products. There are a lot of ways of reaching your customers on the social media. Everything depends on how well you can use them in your favor.

Junaid Ali Qureshi – is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.