Recently, MiniExchange.com has turned into Sprii.ae, yes, very unexpected move from MiniExchange CEO, Sarah Jones. What has caused such change in business, is not yet known, but today we will discuss what is currently known to us.

As we already known, Sprii.ae is a everyday wishlist website, that has been joined, or partnered up with the well known UAE, Dubai based online baby shopping company, MiniExchange DMCC (DMCC Stands for Dubai Multi Commodities Center. It is a registered UAE FreeZone located in JLT, that issues trade license in the UAE. An E-Commerce Marketplace Trade License can be obtained in DMCC). According to the Sprii.ae Website Description, the MiniExchange Customer Experience & Support will remain, even though such an expansion has taken place.

According to businessofapps.com, Mini Exchange was launched in Dubai in 2014 and offers around 850 international baby & mother brands and nearly 44,000 products to choose from. So what will Sprii.ae bring to the table? Well, we are yet to find out!

Sarah Jones, CEO, says that Sprii.ae is the expansion into new categories, a new portfolio of products for women, that will include homeware & beauty products.

“We have so much to offer on the website, we are still award-winning when it comes to our mother and child offering but we are so much more than that now,” says Sarah Jones, CEO.

Later this year, Sprii.ae will bring in a huge portfolio of new brands into the market. Additionally, shopping-friendly content will be introduced to capitalize the growing demand of online lifestyle community consumers.

“Mini Exchange isn’t disappearing, just developing to become more inclusive of the brands we now proudly stock. We are offering users the chance to shop their everyday wishlists, to access a curated lifestyle they want to be a part of. We’re escapism and fulfilment all in one; exciting, fresh, fast paced and fun.“  Sarah Jones, CEO

So, the new era for Miniexchange.com has just begun! Lets see what Sprii.ae has got coming to the market, stay tuned & check em out!

The post Sprii.ae, the New Miniexchange.com Re-Branded in UAE appeared first on WordChive.