In today’s fast paced world, the entire world is at our fingertips, courtesy to the revolutionary mobile technology. Thus, businesses need to have an amazing online presence apart from having a user friendly website design as well as generating lots of web traffic. However, not every website that has the aforementioned traits has the capacity to convert its visitors into customers. There are tons of websites that ever after doing everything right and creating several pages of unique content, spending money on securing high-quality web links doesn’t make much sale.

And that is a big problem for the business as it can lead to the downfall of the business in no time. These days all the limelight is on Search Engine Optimization which is a useful tool for driving traffic to a website. There are several businesses that simply assume that online traffic is all they need for making a business successful.

But driving huge amounts of targeted traffic to one’s website is only half the battle in creating a successful business. After visitors get to a website, they should be compelled to buy whatever the website is trying to sale. However, purchasing the goods or services available on website isn’t the only action that the website visitors can take. Visitors could sign up for newsletters or make a donation or simply click the link for an ad, whatever the case maybe.

Thus, we bring a comprehensive guide in how to convert the website visitors into customers. Read on and you can thank us later!

Profitability Factors

To start off with there are three profitability factors. The real power is in the accomplishment of the three factors of profitability for any specific sales page on a website. The factors are as follows:

• Increasing the online traffic to a web page.
• Increasing the webpage’s Conversion Rate.
• Increasing the average order value for any particular website.

The overall success of a website depends on the average order value along with the amount of targeted traffic a website generates and not only on the conversion Rate of the website. However, the conversion rate of a website can be the most important factors of profitability. Websites with underwhelming overall traffic patterns can easily double and triple their overall profits by simply concentrating on improving the conversion rate of their websites.

Thus, we bring some of the important tools that online businesses can make use of for increasing their Conversion Rates. They are as follows:

A/B Split and Multivariate Testing

When it came to increasing the conversion rates back in the days when internet was not so widely used, the conversion rates were increased with the expensive and time-consuming process of direct emails.

But the Internet these days allows the businesses to do all kinds of testing via headlines, picture captions, pricing and offers among other things. One starts to learn about the multivariate testing which helps in finding the right page elements combination that gives the best conversion rate.

However, a well carved out testing program is the top tool when it comes to increasing a website’s conversion rates. For testing the web pages, one needs to make use of the Google Website Optimizer which is free. The aforementioned optimizer allows one to perform both the multivariate and split testing.

Website Usability

Another vital tool for increasing the conversion rate is the website usability. There have been instances where the website developers assume that their websites are pretty easy to navigate and lose the objective of making it any better.

The website developers should focus on the point where the users are getting tripped up on the website and then write it down alongside other dozens of tasks one wants to be performed for measuring the website usability.

Back in the days, testing a website’s usability cost lots of money. But now, one can simply type “user testing” into a search engine and know about the user testing services that start from a meagre amount of $29 every test. The novice users no longer need to opt for expensive tests for measuring their website usability for improving conversion rates.

Visitor Behaviour

Business owners often wanted to know about the web links that enjoyed the highest click percentage along with the ones that were subjected to the lowest percentages. Now, they can do exactly that by simply tracking the particular web page’s sections that draw lots of visitor’s attention.

At present, people can view an overlay on any of their web page that shows the mouse clicks’ concentration. When one knows about the popular and not-so popular links, then one is able to do webpage alterations for increasing the visitor engagement of the website which in turn betters the conversion rate.

There are several amazing companies which have come up that have developed cost effective tools which allow the small business owners and novices to do web page tests that weren’t really possible in the last few years.

Google Analytics is one free service that helps in creating overlays that displays the links’ percentage that was clicked on specific web pages.

Visitor Feedback

Getting customer feedback has always been a vital marketing method for improving the products and services offered. The direct visitor feedback links helps in the improvement of user experience apart from increasing the website conversion rates.

The visitor feedback might not affect the sales directly but it helps in the improvement of the overall website functionality, which in turn helps in the reduction of visitor’ frustration. Visitor that lands on a specific website and immediately finds what they are looking for will be more open to finishing a defined action when compared to frustrated visitors trying to navigate their way on the same website.

Luckily, there are several ways for the website owners for easily obtaining the direct feedback from their website visitors. There are varied kinds of free services available on the internet that ensures the collection of vital information post the visitor’s are done with browsing a website.

The Conclusion

Thus, in a nutshell, the most vital component of a successful website is working on increasing the webpage’ conversion rates. The website owners should opt for testing and understanding about the visitors’ actions on their landing pages. They should also to obtain customer feedback.

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