Organization Logo Creation

A logo in its rudimental meaning is a mark that aesthetically represents a brand, company, product or the like. Many years ago graphic design leaders to the like of Mr. Paul Rand and Alan Feltcher inadvertently created guides that are still followed by various graphic designers nowadays. Logo design, as we at Fusion frequently call it, has had many different names over the years. An emblem, text mark, graphic mark, or simply a symbol are all types of logo design.

Lasting Impressions

K.I.S.S or (keep it simply stupid) is a acronym made popular by the US Navy in the 1960s. The phrase has been put into practice by the design community when it comes to advertising and branding. The reason being is simple (pun intended) or at least that’s one of the 5 principles that assure a quality logo design.

Simple
Versatile
Memorable
Appropriate
Timeless

A few great examples of brand names with simple logo marks are; McDonalds and their golden arched “M” Logo. One other easily identifiable mark is Nike’s swoosh. Can you picture the logos of the two examples above? Of course you can, they’re easy. Lets look at another well-known brand with a more complicated logo … Universal Studios. Can you imagine their design in your mind? (Hint: “universal” is featured as a band around a silhouette of the earth).

“If you can’t explain it to a six year old, you don’t understand it yourself.”– Albert Einstein

Blue is my Favorite Color!

Color can make and break a brand. When it comes to producing a quality logo you want to keep your target audience in mind– not your own personal preference. Numerous companies come to us and say “I want to grant you creative freedom, but I really like the color blue” or “I hate the color red”. Regardless how you really feel about a color you ought to always hear out the expert and any causes they have for their color recommendations. Color theory enters into play when business branding is in question. Let’s take a look at the Fusion Marketing Logo colors.

Purple: Purple is a secondary color that quite a few recognize with prosperity, excellence, and wisdom. Creative, wise, and imaginative brands blend purple into their brand.

Green: Green is also a secondary color that represents growth and abundance. The color green bring about feelings of nature, well being, good luck, and prosperity. In advertising green is chosen to display new growth and prosperity.

Timeless

Styles come almost as quickly as they go. It’s very important to have a classic status from the start. Typical design trends over the years include; Hand-drawn, flat, Negative space, and 3D styles. Taking a look at the ever so well-known 3D design trend from the 1990’s, you will see that the designs feel like they’re old or stale. This is given that the times have changed. There are times when trends can play into the strength of your brand or market reach.

A terrific case is Retro Fitness. According to an interview with the creator of Retro Fitness. “For Retro Fitness, I decided on red and yellow, which are energy colors,” said Eric Casaburi, CEO and originator of Retro Fitness. “They’re vibrant and they slap you in the face when you walk into one of our health and fitness centers. If you are having a dreary day … and you bang into these colors, they can modify your frame of mind and help you feel much better to get a better workout in.

Target Audience

It’s crucial to have an idea who’s going to be purchasing your products or utilizing your service– from age demographic to geographical location. Producing a logo that “speaks to millennials” will be completely different than producing something for an older, more reserved demographic. If you haven’t already, you really should invest some time into figuring out your target audience. If you’re unsure how to go about this you can usually talk to one of our project managers about how we can help.

Your Service is Unique

logo design detroit mi

It’s easy to copy what everyone else is undertaking but that’s not always the optimal route when you’re trying to produce a brand. Your company, products, and goals are totally special in contrast to your competition. Why would you ever want to copy what everyone else is doing? For instance, you can take a look at the law field. Most law firms incorporate the scales of justice or lions heads throughout their logo– they’re a dime a dozen and can easily be found with a quick Google search. When we establish corporate branding and logos we try our best to stay away from what the competition is using to ensure that your logo is as exceptional as you are.

Looks can be Deceiving

There are two distinctive layouts for logo design. You should always seek out “vector artwork” in place of “raster” artwork when it comes to your new logo. The reason being is vector artwork is scale-able so it can be sized for use on a business cards as well as enlarged for a billboard without losing any quality or becoming fuzzy/pixelated. We published a terrific guide if you prefer to learn more about the distinction between raster and vector artwork.

Stay up to Date

Selecting a logo is a lot like marriage, you’re going to be in it for the long haul. This is one task that you should never rush through or cut corners with. A businesses brand and logo design should continue to grow and evolve just like individuals who are married. Refreshing and changing your logo and branding every few years is something that a lot of companies do to stay relevant and “fresh” in the customer’s eyes. A wonderful example is Morton salt’s “Unbrella Girl” logo. Morton Salt, who has been around since the early 1900s, has tweaked their logo numerous times as you can see.
(e.g. morton salt).