Google Focus on Mobile-First Index 

Google reported exploring different things with Mobile-first index to generate search results more valuable. As majority people are searching on Google mobile device. This update will generate a tremendous major change to SEO strategy of several websites.

It’s necessary for website owner to develop a mobile friendly and Desktop friendly website. You shouldn’t have to worry about changing anything on your existing website. If it is a responsive website or dynamic serving website. Where the primary content and markup is equivalent across mobile and desktop. Google takes this move in search indexing genuinely. Google will run analyzes over the coming months on a small scale and implement the improvement when ready.

Google’s ranking system crawl the desktop version of page’s content and evaluate it. So that it show the best relevance result to the user. This can lead about issues when the mobile page has less amount of content than the desktop page. Since algorithms are not assessing the real page that is seen by a mobile searcher. That is the point at which the site is serving distinctive versions to desktop and mobile user.

In spite of the fact that Google’s search index will keep on being a specific indexing of websites and applications. In the long run algorithm will fundamentally utilize the mobile version of a site’s content to rank pages. It will organized data and show part from those pages in the result page. When Google will mobile-first indexing, it will delivering “an extraordinary search results” for both mobile or desktop device users.

Couple of suggestions to help webmasters plan as Google moves towards a mobile-first index:

• You shouldn’t need to change anything if you have a responsive site or a dynamic serving site where the primary content and markup is proportional towards mobile and desktop.
• You should consider making some improvements to your website, if the site’s configuration where the primary content and markup is different across mobile and desktop.
• The structured markup should be served to both the desktop and mobile version. The sites can also verify the correlation of their structured markup over desktop and mobile by checking the URLs for both version into Structured Data Testing Tool and comparing the output. At the point when adding structured data to a mobile site, avert computing lot of markup huge that isn’t significant to the specific data of each document.
• Make sure that Googlebot can access to the mobile version of you website, for that use the robots.txt testing tool.
• Canonical links of the site don’t need to change because that we’ll continue to use links as guide to serve the relevant results to user searching on desktop or mobile.
• The site owner should add and verify both desktop and mobile version of website in Google Search Console.

If you just have a desktop site, we’ll keep on indexing your desktop site fine, regardless if we’re using a mobile user agent to view your site. The thing which you should keep in mind will building a mobile version of you site is that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site.  It’s better for you to develop your mobile site and host it when ready.

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