That the now middle-aged and older women is significantly different from a decade ago, one proactive thing to beauty that .

In response to such demand, in recent years each company is focusing on products for seniors.

Shiseido introduced senior brand “Prior” from Heisei 20, and develops products in point categories, skin care, base makeup and hair care categories. Products that “solve the adult’s seventh seriously” are appearing one after another,

with the brand “born of research and troubles unique to adults” brand. Well, “seven adults in difficulty”, do you understand something? Here is the Shichido defined by Shiseido. Let’s review the troubles many middle-aged and elderly Women feel everyday!

Seven worries of senior women

· Uneven
irregularities adults say is, bumpy possible to the entire Face than the bumpy skin. Lines of spirit, bulging under the eyes, marionette line, cheek decay, twenty jaw etc. The apparent age big left and right to.

· Shadow
by various bumpy as listed on, shadows on the face so that it is. Generally it is easy for a woman to notice about it, under his / her face reflected on a train, under lighting.

And color
sunburn and age spots, liver spots, blue bear, due to uneven color of skin, or look bad is florid transparent feeling is lost in the entire skin .

· Dry
drying are of all ages women have to worry about, especially dryness due to a decrease in estrogen and equal to or greater than the menopause increases.

– Down
skin that sag, the outer corner of the eye, the corners of the mouth, face line, the position of the cheek down. As well as irregularities, appearance age is greatly influenced.

– Less visible
loss of visual acuity, coming in particular decreased vision due to presbyopia. (Considering that, HP of Shiseido “Prior” is large in character and easy to see!)

· Troublesome
this is not the “aging of appearance,” ” heart of the aging person.” It is one of the characteristics of women over menopause that makes it easy not only for beauty, but also for doing something, starting new things, anything. With aging focus on the aging of the heart called “excited flutter that there is no” one of the “adult Shichinan” to that in, maybe from such a thing. Are you reluctant or positive about things? Is an important point of view because it greatly affects the age of appearance and aging.

A cute design that grabs the hearts of seniors

By the way, do you know that there are features in site creation and product design? While sites and product designs for women in their 20’s to 40’s are refreshing and have a lot of impressions, PRIOR is a dark eyes pink, and product designs are like toys that they had when they were children It is reminiscent of something like a compact of a secret Akko, for example, although the age is different.

Although it is not a flashy flashy at all, it is characterized by a dark pink design which is exciting just for having a cute little pop “for women”. The best part of the last “troublesome” of Shichinan just design to dispel is. Just taking it, let me feel like “girls” just by taking out from the cosmetic pouch.

Sometimes, looking over the boutique for seniors, you will find “dark wearing trousers like monpes like” what kind of ancient grandmother wore in the past “, brown · · · shoes like dark brown or ocher sandals, I see subtle tops with reddish brown.

Just watching, that makes me feel dark like that ‘I am already a grandmother’. I dare not want to see old-fashioned clothes, even though I want to wear it. Why are you trying to dare to create something like that in the first place? I guess. Skillful item and the site that grab the hearts of senior women, by all means since learned there are many sites you want seeing.

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