Sushi Escalator Creates Buzz for Shopping Center Restaurant

(Via: YouTube)

If you run a business in a local shopping mall, how do you grab attention for your brand if you are not in the popular food court area? The sushi restaurant know in Australia as Sushi Roll used promotional stickers on a escalator to capture the attention of shoppers and to draw attention away from the food court.

Nestea Promotion

If it wasn't for the promotional stickers placed on this dumpster, I would have thought these people were crazy. Filling up the dumpster with ice and something that is supposed to represent snow, and basically making a giant cooler to keep their Nestea Iced Tea cold was a cool promotion. It might have been better if they incorporated some real promotional coolers

Could a Promotional Hug Be The Next Big Promo?

Hugs are always nice to receive, especially when they are given away for free. But could free hugs be given away as promotional merchandising? Who's to say..Promotional Hug-vertising might be the wave of the future for promotional items. Even a promotional t-shirt imprinted with a free hug offer could generate buzz.

Ping Pong with Nunchucks—Bruce Lee and Nokia

Firstly, Bruce Lee is a legend, demonstrating his awesome martial arts skills both in film and in real life. His death is STILL a mystery to me!

This is a great viral video by Nokia to promote the launch of their new phone—the Nokia N96 Bruce Lee Special Edition N96.



This guerrilla marketing endeavor is definitely a hit not only amongst Chinese target market but worldwide. Only Bruce Lee can play ping pong with nunchucks and not be questioned! I don’t know if the actual video is real because the man passed 35 years ago, unless this is a video from some lost archive of miscellaneous Bruce Lee footage. It’s still an awesome video though.

KFC—Space Invader

The first visible logo from space?!?! Is it a reality or a KFC untruth?

Funny enough this KFC logo supposedly large enough to see from space was set up in the Nevada desert as a publicity stunt (2006) for KFC’s viral marketing initiative. They even had the logo on Google Earth, which offers satellite images for your regional search purposes (even though the KFC logo on Google Earth should have been of much higher resolution).

Combining guerrilla marketing and the concept of being larger than life is a great way to promote a brand as long as the campaign also long as the plan is of high caliber, is well thought out, and is fully executed for the sake of your brand’s image.

Escalator Hair

How does he keep his hair looking so great? Let’s watch!

This guerilla promotion from Juice Salon is a great use of the mall’s escalators to show the hairstyling options existing at the salon. Using the mall escalators as somewhat of a PowerPoint presentation for the series of hair styles is a clever way to leverage the mall’s foot traffic.

I wonder if Juice Salon coupled this guerilla marketing campaign with giving out personal care promotional products.

Great Beer Promotions

What does it take to promote a great beer? Does it take viral marketing? Guerrilla marketing? Something newsworthy? What about a combination of all these.

That is exactly how The Golden Fire beer was promoted. I really like how they used promotional door hangers in the guerrilla marketing campaign.