Weinhard’s Goes
Nation-Wide

Henry’s Story. There’s never been a guy who cared more about making good Beer easy to enjoy than Henry Weinhard. After honing his craft at the side of some of Europe’s best brewers Henry left Germany in 1856 with nothing but a recipe, a copper kettle and a thirst to share his beers with the people of America. He was a savvy businessman, a straight shooter and generous to a fault. He adopted Portland as his new home and quickly became a pillar of that Northwest community. Legend has it, he even designed a system to pump free beer through a public fountain so the people could enjoy it at will.

Branding with Brick & Mortar

 But we also knew that while doing a period piece would be easy, it would also not accurately represent the goals and values of the modern Weinhard’s brand. So to accomplish all of the brands goals we created a design with a deep historic feel on the surface and pointalized with modern materials and elements of today. In other words we created a concept with a time honored feel and then reflected it through a fresh modern lens (as specialty of BSR).

The Pro Sports Angle
The final twist was fitting this new concept into a Professional Sports stadium atmosphere. BSR principals have years of experience designing for professional sports teams like the Washington Nationals, Minnesota Twins, San Diego Chargers, Seattle Mariners, Denver Broncos, Kansas City Chiefs, Seattle Seahawks, New Jersey Devils, Tampa Bay Rays and New York Yankees. So for us incorporating this new concept into the modern materials typically found in the modern sports venue was right up our alley. Check it out! The Henry Weinhard’s Private Reserve Bar – coming to a stadium near you!