After the downfall of Apples share in market, Apple is up with new strategy again. Some days before we have told the reason behind Apples downfall.

Now it seems like Apple is is planning to hold up the market again by it's new SmartPhone Apple iPhone Lite which is the successor of of the previous version of Apple iPhone5. Well according to the sources, refreshed version of Apple iPhone 5 And iPhone Lite will be introduced on the same date, i.e. 18th September on a special event. Apple iPhone Lite will be cheaper than previous smartphone iPhone 5, also having colorful shells, and lower build costs.

The new lineup for Apple will start with the Apple iPhone 4S replacing the Apple iPhone 4 as the lowest cost option. The refreshed iPhone 5 is next followed by the new Apple iPhone 5S or iPhone 6. The plan is for Apple to take on low-priced, attractive handsets made by its rivals. By using what is basically an iPhone 5 for this model, Apple will be keeping the specs high enough to compete, and using plastic in key areas will allow it to keep the unsubsidized price lower. This report sounds like company is following the words of Analysts Niel Mawtson .

[Source : phonearena]