I got a common question today. What is a long tail keyword?

If  you are just getting into websites and affiliate marketing then you are probably hearing about Long Tail Keywords. The reason is because it is a lot easier to rank for a long tail keyword then a short one.

Here is an example:

Short – Dog Training

Longtail – Dog Training Pit Bulls

So to make it real easy to understand “Dog Training” might get 50k searches a month and would be very competitive and hard to rank for starting off.  Now “Dog Training Pit Bulls” may only get 5k searches a month, but will have a lot less competition. (These are just random #’s I made up)

Do you see what I am getting at? Take advantage of Long Tail Keywords which can also be called the low hanging fruit. If you do correct keyword research and find a good 10-12 long tail keywords to start with you are sure to start getting targeted traffic. That is the other great thing about long tailed keywords. They are typically more specific which means people are searching for that specific item which usually means they want to buy that specific item. Now you just need to be the one to sell it to them!

If you can spend time and create content around long tail keywords, you will be in a great position to start ranking for the bigger and more competitive terms down the road. Again the great thing about long tail is that people are eagerly looking for that specific info. So you need to make sure when they get to your page, the content is great and keeps them reading. Then hit them with the sale or affiliate offer.

I am a firm believer that if you can get people on your site and reading and interacting that the search engines count this as a plus for you. If it is relevant to the visitor then the search engines will show them your page.

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