The weather seems to be changing rather rapidly here in Paradise...although it is, of course, still a rainforest, with the requisite almost constant drip drip drip of early Spring...
We are now 'applying' as we have to do every year, for our little spot of  retail at the weekly Farmer's Market that  I attend, sometimes haphazardly (because of the weather)...
This year, have to decide if I want a permanent spot by paying seasonally, or if I want to drop-in...
Last year I had a permanent spot, but it proved to be a bit of a disaster...the powers that be decided to emphasize another section of the Market, naturally, the one I wasn't in, and it cost us much of our foot traffic...
It's a very difficult thing to find the spot that works for you in a large Market, but very frustrating to  be inadvertently sidelined, while paying the same amount as everyone else..this cost me last year, so trying to prevent a recurrence this time around by requesting a different location, although, technically, we are not allowed to do that.  *Sigh* not sure what will  happen, but stay tuned...
I have switched from  selling only hats and scarves to fewer of those, while still emphasizing baby hats, and added jewelry, which I'll sell alongside my crocheted items until Fall is upon us...
Surprisingly, at least to me,  still sell quite a few hats even in the  hot hot heat of summer..I assume, to tourists, who know that when they need them, they won't be here...
I also have applied, as usual,  for a  weekly Wednesday Market in a nearby town famous for its murals,  busloads of tourists there...
You  need to figure out where  (and when) your most successful  Market is - what works for you.
Social media (can you say "Etsy") has never worked for me...I leave a few things there, mostly to have a 'website' to refer to when applying at one-time fairs and holiday craft markets, etc. but really, I rarely sell anything there..I tried ArtFire (don't ask) and Zibbet, too, which I like for the wonderful people who run it, but never had a single sale from there, so just letting my 'shop' lapse, and I'll stick with a much-reduced 'studio' on Etsy for practicality's sake...
Many of the other Bloggers I follow seem to do quite well online, don't know their secret, but for me, it's strictly face-to-face that works...so, since I actually enjoy retail (I hear the screams out there!) guess I will continue until I am too decrepit to put up a canopy or haul boxes, etc, in and out of my truck....