You don't need a hammer and nails for this one. Robert Lee Brewer is helping writers build a platform for their marketing. He calls this the April Platform Challenge and it began on April 1 right here. I've been working on other projects, so just got into it today. Wow! I need lots of catching up to get up to speed. It's good to know I already have some of his recommendations in place. Now I'm checking everything out to see what I might have missed. Check it out--artists need this, too.