It’s no wonder ‘global’ brands are Obsessed with media. It’s the only thing left to them. When it comes to strategy or creative, the only issue is which key to sing ‘We Are the World’ in.
—Bob Hoffman
It’s no wonder ‘global’ brands are Obsessed with media. It’s the only thing left to them. When it comes to strategy or creative, the only issue is which key to sing ‘We Are the World’ in.
—Bob Hoffman
