Cash App Square, Inc. Genre: Finance Release Date: October 16, 2013 It’s Friday. You wake up to a $15 Cash App notification. A pal paid you back for that pizza you shared. Your balance now reads $172.30. You use your new money to get $1 off coffee with your personalized Cash Card. You even hit up the ATM after. 5PM. Direct deposit hits. Do you buy Bitcoin, or do you cash out