Liberty London Fabrics, the renowned luxury design house and retailer known for their iconic fabric prints, has created two limited edition fabric prints as part of the recent Peter Rabbit movie release.
This is the first time Liberty London Fabrics has teamed up with a movie studio to create prints based on a movie.
The two limited edition fabric prints in 4 colourways are being used for an exclusive collection of products available in time for the film release.
Mary-Ann Dunkley, Head of Design, Liberty London Fabrics said: "Liberty and Peter Rabbit were both born in the 1800's; much like our Liberty prints, Peter Rabbit is a classic that has endured through generations.
"Its Britishness and playful spirit makes it a perfect inspiration for a Liberty print design and it has been great fun to collaborate on."
Each print design features the signature Liberty London Fabrics aesthetic, harmoniously blending characters and scenes from the movie with an artistic mixture of florals.
The collection includes Sony Pictures Consumer Products licensees SeaVees (footwear), Knowlita (Apparel) and Studio Cope (Wallpaper).
Jamie Stevens, Executive Vice President Worldwide Consumer Products, Sony Pictures Entertainment said: "We are delighted to announce this print design collaboration with Liberty London Fabrics.
"Their design sensibility is unparalleled and truly captures the essence of Peter Rabbit's new adventure in our movie.
"Utilizing their designs across various product categories has made this exclusive collection a must-have for fans of all ages."
The adventurous hero from Beatrix Potter's classic tale is back bringing mischief and mayhem in a live-action/CGI comedy film, now playing in theaters everywhere.
