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Brandon Gerena On Digital Advertising Blog


brandongerena.blogspot.com
Brandon has worn the hat of an Art Director, Account Manager, Web Director, Improv Performer and College Instructor. He currently optimizes websites and designs digital marketing programs with Razorfish (Publicis) in NYC.
2016-03-19 18:53
I've procrastinated long enough! What example am I setting for my clients and colleagues, when my own site lies neglected? So this summer, I will embark upon my own site redesign.I will star… Read More
2016-03-19 18:53
Some sound advice on "listening" from Jeffrey Gitomer which I find worth repeating for my readers, as well as my own reference:1. Listen with the intent to understand. A sermon. A movie. In… Read More
2016-03-19 18:53
Had an out-of-town colleague visiting today, so I sent her a short list of destinations, activities and restaurants. Thought this would be worth sharing:UCB Theatre – some of the best… Read More
2009-09-28 18:48
I've been asked by clients and colleagues alike to share my POV on Adobe's acquisition of Omniture. So why not share it with my readers?First of all, Adobe knows how to do acquisitions bette… Read More
2009-07-08 23:56
Here's the scenario: I read an interesting story online and decide to share it with others. What distribution method should I choose?Well, if it's an article on the NYTimes, I can "recommend… Read More
2009-03-08 02:34
My conversations with clients are usually focused on "plugging the leaks" within their websites. By "leaks," I mean the alarming rate of high visitor abandonment at various points within a w… Read More
2009-02-23 00:33
Printed newspapers and magazines across the globe are in trouble. Big trouble. In-home subscriptions are rapidly declining and advertisers are avoiding them like the plague.The NYTimes repor… Read More
2009-01-19 01:29
I rarely use this space to write about non-digital matters. But every once in a while I stumble upon a profound offline experience. In this case, analog (gasp!).Let me make one thing clear:… Read More
2008-11-30 21:17
I took Google's new Web History for a brief test drive this weekend, using it to save and browse my Google searches. Web History allows me to search my past Google searches chronologically;… Read More
2008-11-17 15:23
Last week I was asked by a colleague to recommend a site testing solution for a friend's tech product review site. The following is my response (edited to protect our agency's exclusive rela… Read More
2008-11-07 20:18
I'd like to attend the upcoming FOWD Conference in NYC, November 3-4. The absolute highlight for me is to hear Hillman Curtis speak about how he's continued to re-invent himself as an artist… Read More
2008-10-11 21:47
Here's a really smart, single-take, company video that Digg put together, set to the tune of Dee Lite's "Groove Is In The Heart." And get this – the normally dry Digg CEO Jay Adelson… Read More
2008-10-06 01:34
It was the early 80's. Looking up in Times Square, I fixed my eyes on what must have been a Coca-Cola billboard. Amazed by the classic design, magnificent scale and masses of people exposed… Read More
2008-09-14 16:48
I've tried Netvibes, iGoogle, Google Reader and numerous other RSS aggregators. For one reason or another, each failed to become part of my daily consumption of news and information.Enter Fe… Read More
2008-09-03 02:01
One of my favorite sources for "what's hot & happening in NY" has redesigned! The MUG (Manhattan Users Guide) email newsletter showed up in my inbox this afternoon all fresh-faced and sh… Read More
2008-08-28 21:40
It's funny how our agency's CEO began using the term "seat at the table" nearly a year ago, and now the idea has taken off like hot cakes. Curious if he's responsible for coining the term (?… Read More
2008-07-25 03:07
Hoping to check out the acoustic, "intellectual" live music of Lady Clown next month. Benjamin Scheuer, part of the scruffy NY-based band, says they're hosting a concert series every Friday… Read More
2008-07-22 18:29
AKQA London's Geoff Northcott recently wrote about using Flickr as an extension of a brand into the social media space. His post is packed with great examples of companies who are using Flic… Read More
2008-07-14 15:02
Besides a brilliant company name (WDDG is short for World Domination Design Group), the smart execution in the style of WWII government propaganda videos is a load of fun. WDDG didn't take a… Read More

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