2024-04-24 14:00
In 2024, Pinterest will be much more than a mood board—it will be a treasure trove for companies like yours.
With more than 463 million users browsing Pinterest monthly, you can be sur… Read More
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Read & learn about internet marketing, SEO, Conversion & Analytics, design enhancing techniques & site development concepts through our our blogs.
2024-04-22 14:00
Did you know the March 2024 Google core update is all about refining Google’s ranking system? It’s tackling spam to enhance the quality of websites and ensure they offer more use… Read More
2024-04-17 14:00
10%, 20%, and 80%.
These are the rough percentages of information people remember when they hear, read, and see it.
But somehow, whenever you try to use sounds, texts, or interactive visuals… Read More
2024-04-15 14:00
The digital landscape is a competitive, ever-evolving and fast-changing landscape. If you want to establish a reputable brand, having trustworthiness that commands respect is paramount&mdash&hell…Read More
2024-04-10 15:33
Something very cool is going on with Google Assistant (GA). If you are not a user, this may be the time to download the app and start generating some queries.
What’s so cool is that GA… Read More
2024-04-08 14:00
In the fast-paced world of digital marketing, we just can’t afford to ignore search engine updates. Google’s core updates can have a big impact on how websites rank and are displ… Read More
2024-04-03 14:00
Nobody’s happy when their website feels like a party where no one’s dancing.
But it happens. We’ve all been there, staring at our screens, wondering why visitors aren&rsquo&hell…Read More
2024-04-01 14:00
In the vibrant, ever-changing world of social media marketing, mastering engagement strategies is essential for businesses across Canada looking to solidify their online footprint.
In… Read More
2024-03-27 13:00
Business listings are vital for boosting online visibility and conversions in this digital age. When done right, they can help a business scale new heights. On the other hand, making a few c… Read More
2024-03-25 16:00
The web design and development industry is fast-growing, and most companies worldwide are trying to maximize and improve their online presence to boost revenue. One of the ways they aim to a… Read More
2024-03-20 14:00
Keyword research is part and parcel of search engine optimization (SEO). Finding and using the right keywords in your content can boost your search engine results page (SERP) ranking and att… Read More
2024-03-18 14:00
In today’s ever-changing landscape of online advertising, audio ads have emerged as a powerful tool for enhancing brand awareness. Among the ad platforms making waves in digital market… Read More
2024-03-13 14:04
Free products. Giveaways. Contests. No matter what you call them, people love a chance to get something valuable through fun activities like social media sweepstakes or photo contests.
Brand… Read More
2024-03-11 04:04
Searching for answers, but drowning in an ocean of results? Frantically scanning ten blue hyperlinked headlines, hoping one will contain the necessary information you need? Talk about findin… Read More
2024-03-06 14:00
Last year may be remembered as the year we became infatuated with our AI apps. Artificial Intelligence was a game changer on many levels. With our initial intro to ChatGPT, we quickly found… Read More
2024-03-04 15:00
In 2024, social media marketing in Canada has become indispensable for businesses aiming to establish a solid online presence. One of the critical elements of a successful social media strat… Read More
2024-02-28 16:15
Email Outreach: A Guide For Link Building
Link building has been proven essential for search engine optimization, but getting links can be challenging. You can use some strategies to get web… Read More
2023-07-24 14:20
In the world of digital marketing, staying ahead of the curve is crucial to success. One emerging trend that has the potential to revolutionize user engagement is AI-generated content. Artif… Read More
2023-07-21 11:41
It was nice knowing you, July!
If this month passed by you in a complete blur and you have trouble recalling what happened, let’s take a quick trip down memory lane. As always, the Tor… Read More
2023-07-19 13:17
Investing in high-quality copy for your website can exponentially benefit your business. In addition to maximizing reach via SEO and hooking prospects, it can also be the factor helping you… Read More
2023-07-17 09:10
In today’s digital age, where attention spans are dwindling and information overload is the norm, it’s crucial for businesses to find innovative ways to capture and engage with t… Read More
2023-07-12 09:47
Text message marketing may be all the latest rage, but there are more than 4 billion email users worldwide, and most of them still check their emails every day.
In terms of ROI—r… Read More
2023-07-10 12:31
In the modern digital era, the legal industry has become highly competitive online. To succeed and stand out from the competition, law firms must establish a strong online presence by levera… Read More
2023-07-05 15:20
In the constantly changing world of digital marketing, keeping up with the latest marketing trends is key to success. Native advertising, a form of online advertising, has been around since… Read More
2023-07-03 07:16
You’ve likely heard some buzz about rising tension between Meta and our Canadian government.
And if you’re anything like the team here at TechWyse, you want to know how cha… Read More
2023-06-28 15:00
In recent years, Progressive Web Apps (PWAs) have gained significant attention in the fast-paced digital world for improving user engagement and retention. PWAs combine the best features of… Read More
2023-06-26 14:00
It’s time to have fun in the sun!
Even though June has been flying by right before our eyes, we hope you’re still taking every opportunity to soak up the summer sun and enjoy the… Read More
2023-06-26 11:12
Hello TechWyse blog readers!
Our interview series is back and we’re starting off the series with some familiar faces. Jayson DeMers is successful everywhere he goes and has been a welc… Read More
2023-06-21 12:38
In today’s fast-paced digital world, small businesses face many challenges when reaching and engaging with customers. Knowing where to focus your efforts can take time with so many mar… Read More
2023-06-19 08:00
If you’re not using social media marketing in 2023, then it’s about time that you start. Social media marketing refers to the process of using social media platforms to promote p… Read More
2023-06-14 11:38
As a social media manager, small business owner, or marketer, you know the importance of having a solid social media management tool in your arsenal. Hootsuite has long been a popular choice… Read More
2023-06-12 13:17
Everyone knows that investing in quality digital marketing services is an absolute must for businesses. But what many people aren’t aware of is that choosing a digital marketing agency… Read More
2023-06-07 12:33
The digital world is constantly evolving, and live-streaming video has emerged as a powerful tool for businesses to connect with their audiences.
Live video streaming is the real-time transm… Read More
2023-06-05 14:41
TikTok has been booming since the lockdown in 2020, and its appeal lies in the virality of its content. You could be watching a Korean girl group dancing from the comfort of your home in Arg… Read More
2023-05-31 12:26
The current state of the technological landscape grants users immense freedom of opinion, and as a result, the concept of User Generated Content (UGC) was born. In essence, UGC refers to any… Read More
2023-05-29 11:19
It’s time to say goodbye to May!
As the end of the month slowly creeps up on us, let’s reflect on all the amazing events and celebrations that took place. We were welcomed by war… Read More
2023-05-29 10:39
In today’s digital age, viral content has become the holy grail of marketing. Brands aspire to create captivating videos that spread like wildfire across social media platforms, genera… Read More
2023-05-24 14:00
As TikTok snippets, Instagram Reels and YouTube Shorts continue to dominate the social media scene, they all have one thing in common–video content. With over 86% of all advertisers no… Read More
2023-05-22 15:00
For business owners, both big and small, it’s daunting to step your toes into the world of digital marketing. The industry is both complex and overflowing with information and advice… Read More
2023-05-17 14:00
Everybody wants to appear on the first page of the search engine. However, search engines only rank the best of the best content on the first page. So, if you want to rank in the top results… Read More
2023-05-15 14:00
Investing in quality digital marketing services is an absolute must for industries everywhere, and the case is no different for construction. Now, more than ever, construction companies are… Read More
2023-05-10 14:00
Businesses rely on a strong marketing strategy to funnel web traffic and increase sales, and several effective strategies exist to help achieve this. Content marketing and pay-per-click (PPC… Read More
2023-05-08 09:02
Ranking at the top of Google’s search engine results pages (SERP) needs an array of techniques and best practices to accomplish this feat. Although a one-size-fits-all approach to achi… Read More
2023-05-03 14:00
Digital marketing is always changing, and there are always new strategies and trends emerging. It’s hard to keep up!
In this article, we’ll look at what’s coming up i… Read More
2023-05-01 12:22
Unless you’ve been living in the woods for the last several months or perhaps committed to a mysterious life hidden away in the depths of a poisonous bog, avoiding social media and the… Read More
2023-04-26 14:00
Thanks to the rise of software, like ChatGPT, the world is starting to stand up and take notice of artificial intelligence. There is still plenty that AI can’t do, but when it comes to… Read More
2023-04-25 05:00
April showers bring May flowers and exciting marketing news!
These past few weeks were chock-full with many interesting events. With the first day of the month being April Fool’s Day… Read More
2023-04-24 07:03
Video advertising has become an integral part of modern marketing strategies. According to a study by HubSpot, 91% of businesses now use video as a marketing tool, while 96% of marketers see… Read More
2023-04-19 14:00
It’s odd to assume that even though businesses draw their target audience with compelling content, some companies still struggle to make content marketing work for their needs. The pla… Read More
2023-04-14 11:15
In today’s digital era, YouTube has revolutionized how content creators showcase their creativity and reach a massive audience. With over two billion monthly active users, YouTube is u… Read More
2023-04-12 13:22
When doing any business in today’s digital era, one cannot ignore the significance of digital customer experience (CX). It also has a direct impact on the effectiveness of marketing ca… Read More
2023-04-10 15:56
In November of 2022, Open AI released a conversational, high-intelligence chatbot that has proven very useful for businesses, tech companies, students, and everyone in between. ChatGPT is a… Read More
2023-04-05 13:34
Accessibility has become an essential component of design in a digital world. With more than one billion people now living with a disability across the globe, having an accessible site desig… Read More
2023-03-31 11:32
Search Engine Optimization (SEO) is a crucial aspect of digital marketing. With millions of websites competing for attention on search engines like Google, getting your website to rank high… Read More
2023-03-29 14:00
Your business is more than the products and services you sell. The relationships you build with your customers are also a big part of it. Social media marketing is a powerful way to make tho… Read More
2023-03-28 11:00
Spring has sprung!
Now that the snow and ice have melted, we can finally get excited about springtime. That means more sunshine, blooming flowers, chirping birds, and outdoor patio season. A… Read More
2023-03-27 11:41
In the digital age, having an online presence is essential for almost every business. Naturally, the first step is to build a website, but, before you go any further, make sure that you&rsqu&hell…Read More
2023-03-22 14:00
Are you wasting your time and money on ineffective marketing strategies? Protecting your ROI should be your main focus when it comes to marketing. Utilizing powerful AI tools could change ho… Read More
2023-03-20 18:21
Lead generation is the process of identifying potential customers for a business. It involves collecting contact information, names and email addresses, and nurturing those leads into sales… Read More
2023-03-15 14:35
Website traffic is undoubtedly one of the most important marketing metrics. The more unique visitors you attract to your website, the more business opportunities you’ll have. And conte… Read More
2023-03-13 13:08
Customer lifetime value and post-purchase marketing automation have become trending topics in the marketing industry. Surprisingly, the reasoning behind this popularity is simple revenue com… Read More
2023-03-08 15:00
Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? You need to change how you generate leads.
Lead generation is a form of direct marketing t… Read More
2023-03-06 18:01
With the rise of social media and internet marketing, newsletters have become a popular way to reach out to your customers and potential new leads. Building a loyal and engaged email subscri… Read More
2023-03-01 14:33
In today’s digital age, the importance of website design and development cannot be overstated. Websites have become critical tools for businesses to engage with their customers, and a… Read More
2023-02-28 12:00
The shortest month of the year has come to an end!
This February, we were greeted by warm days filled with sunshine, and it seemed like we were in for an early spring. That was until the hea… Read More
2023-02-27 16:23
Google Ads is an essential tool in digital marketing, helping businesses of all sizes to drive website traffic, generate leads and increase sales. However, simply creating ads is not enough;… Read More
2023-02-22 15:39
If we think of Facebook as a human being, we would be talking about a teenager. A look at Facebook’s history traces its origin to October 2003 under the name Facemash. In February 2004… Read More
2023-02-20 16:19
TikTok has gone beyond being just an app for quirky lip-syncing videos and is now an effective tool for social media marketers. It offers a platform that makes it easy to craft engaging camp… Read More
2023-02-15 14:11
Keyword research is a fundamental part of SEO. If you target keywords that are too competitive, you may never reach page one. And if you only target low-volume, long-tail keywords, you may n… Read More
2023-02-13 15:55
Creating quality video content is the key to reaching your social media goals. Whether your social media goal is to create content that educates, become the next Shelly Clouds, or get more e… Read More
2023-02-08 14:43
Marketing is the spine that holds up companies that work with clientele to uphold their profits. Digital marketing serves the same function on a larger scale thanks to the reach it lends its… Read More
2023-02-06 13:00
Newsflash; you don’t own your social media platforms. Audiences that you have amassed on your YouTube, Instagram or TikTok are not owned by you, which means that they can be taken away… Read More
2023-02-01 15:40
SEO copywriting significantly helps in creating valuable content to improve a website’s search engine rankings. It makes a brand searchable, trustworthy, and very credible. In turn, it… Read More
2023-01-31 12:00
2023 is officially here! We hope that you had a joyous, well-rested winter holiday and are looking forward to everything that the New Year has in store–we know we are.
This month… Read More
2023-01-30 15:04
The days of making content for the sake of content creation are long gone. Today’s consumers (and search engines) are much more thoughtful when it comes to the types of content they co… Read More
2023-01-25 14:26
Pay-per-click or PPC is a payment model in online advertising where an advertiser pays per click on an ad. A click is defined as a user going to a target page. For example, a landing page or… Read More
2023-01-23 15:29
Optimizing website SEO for mobile devices is crucial for businesses in today’s world, as more than 50% of internet traffic worldwide comes from smartphones and tablets. By improving yo… Read More
2023-01-18 14:52
As you’re welcoming 2023, it’s the perfect time to peer into the leading B2B marketing trends and plan your digital marketing strategy in line with them.
This article enlists all… Read More
2023-01-16 15:18
Website speed and mobile functionality have become more and more important over the years. Users on Google and other platforms expect that sites load and function as fast as possible to navi… Read More
2023-01-11 13:51
Today’s customers want everything tailored to them. They want you to address them by name, remember their preferences, and deliver experiences customized to their needs. Over the past… Read More
2023-01-09 15:08
Sometimes it feels like everyone has a blog these days. It’s impossible to use the internet anymore without running into at least one or two blog posts. People are writing blogs about… Read More
2023-01-04 13:00
The way that people make buying decisions for SaaS follows a relatively predictable pattern. One person builds out a new function. They use free tools (Google Drive usually) in the early day… Read More
2023-01-02 15:12
As we progress into the 21st century, we’re all becoming increasingly reliant on the internet for nearly everything. Physical media like records, CD’s and even iPods with downloa… Read More
2022-12-28 13:00
Let’s face it: marketing is a tough job. You have to balance the needs of the company with the expectations of the consumer. You have to navigate between the business’s performan… Read More
2022-12-27 12:00
It’s that time again; Christmas and Boxing Day have come and gone. We’ve done our gift shopping, opened the gifts others bought for us (and returned some of them) and then done a… Read More
2022-12-26 13:00
Digital marketing trends and strategies are continually evolving. That’s why staying in the loop is important to optimizing your business for success. By keeping track of the late… Read More
2022-12-21 15:00
The reality is that you cannot go far in the business industry if you keep using the same strategy repeatedly. The rise and development of big data has greatly contributed to success in the… Read More
2022-12-19 13:00
As we’re approaching the end of 2022, it’s time to plan out your digital marketing goals and strategies for 2023 if you still need to do so. You may be wondering if now is the ti… Read More
2022-12-14 15:00
One of the greatest challenges when managing your e-commerce store is to keep products selling. But if a speck of dust gets into the process at any point, it can become a serious problem and… Read More
2022-12-12 11:13
Copywriting is a highly underrated skill in the business world. Many people falsely believe that they already know how to write ad copy when the truth is they don’t.
Copywriting… Read More
2022-12-07 15:07
Cybersecurity has never been more important in the age of big data and digital marketing. Every day, marketers collect and store more sensitive data, from customer contact information to sal… Read More
2022-12-05 15:53
If you’ve done any work in the field of digital marketing, you’ve probably heard the term UTM before. However, chances are you probably clicked this article because you do not kn… Read More
2022-11-30 13:00
It’s no secret that Covid-19’s global push for widescale digitalization has changed the future of marketing. From an eCommerce boom to new site traffic highs, there have never be… Read More
2022-11-29 12:00
This Month: Social Media Trends to Watch in 2023, Shoppable YouTube Ads and more!
As November draws to a close and the weather grows ever colder, Canadians brace themselves for the start of… Read More
2022-11-28 13:00
Remarketing is a primary strategy in Pay-Per-Click (PPC) advertising. A specific demographic or audience segment determined by previous user online action or behaviour is targeted (or avoide… Read More
2022-11-23 13:00
The world population is around eight billion people. How many of them do you think make purchases online? As surprising as it may seem, 2.14 billion people worldwide buy products from the In… Read More
2022-11-21 13:00
Before the early 2000s, travel used to be an entirely different ballgame. Those from Generation X and above will remember paper maps probably less than fondly.
They could be big and cumberso… Read More
2022-11-16 15:30
As one of the most popular social media platforms around the world, Instagram is used by over a billion people every single month. We share pictures and reels, keep up with our friends and p… Read More
2022-11-14 17:39
In the digital marketing world, a lot of acronyms are thrown around for different aspects to gauge a business and its online performance. If you are a business owner and getting into digital… Read More
2022-11-09 13:00
The holiday shopping season is right around the corner. For many businesses, Black Friday and Cyber Monday combined provide enough revenue to ensure their finances are “in the black&rd&hell…Read More
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