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Performance Lead Marketing Blog


peterjbell.blogspot.com
A blog about lead generation, affiliate and performance marketing trends. Free advice, consultancy and best practice for marketers and companies.
Why GDPR Is Direct Marketing's BREXIT
2017-11-22 15:49
"Can we at least shake on GDPR?" (credit:The Independent)Last week, it struck me how these two phrases, forever etched on marketing people's brains, have a surprising amount in common with e… Read More
Automatic For The People?
2017-01-12 11:00
Michael Knight escapes KITT(image thanks to Silver Blue)"End Tech Disruption, Start Tech Enhancement"Constant social media updates flood our news feeds daily about how yet another industry i… Read More
2015-09-29 13:32
Photo credit: www.flickr.com/photos/mueredecineWhat is the BIG question every consumer asks when faced with a seemingly 'out of the blue' marketing phone call, SMS or email?Answer: "Where di… Read More
2014-05-16 10:05
Photo credit: epSos.de‘Spam’ the word that strikes fear into every performance marketer's hearts. Ask yourself this question:Am I buying spam leads?If you answered yes, skip the… Read More
2013-10-31 09:58
'Most data more than 48hrs old is useless'Do you agree?In the age of 'marketing in the moment', there is a mass exodus of marketers leaving behind the shortcomings of older list or compiled… Read More
2013-06-19 07:54
If you think this is code - you need help!As someone working in marketing, you've probably heard or at least some stage, said; 'I'm not actually technical, you'll have to speak to the techie… Read More
2013-06-13 08:33
Could you use a quick injection of lead gen insight without the hassle of a registering for a whitepaper download?If so, here is a top ten tips sheet for those working in performance ma… Read More
2013-05-24 09:19
Ask this simple question of any 'grown-up' digital marketer and it's likely to produce a wide variety of answers. So, lets help clarify below whilst also putting a few misconceptions to bed… Read More
2013-05-01 14:37
Have you noticed of late how many in the affiliate marketing industry appear to be moving (or should I say running!) away from using the term affiliate, which at the end of the day is just a… Read More
2013-04-29 17:44
Social Media is coming of age and is at the equivalent stage of consumer adoption as telephones were in the 1980's when a useful telephone directory contained every UK citizens contact detai… Read More
2013-02-14 09:37
A timely reminder to always remember leads are real people requesting contact for information about your product or service. So, to that end, they deserve to be treated with respect in all m… Read More
2012-12-21 09:13
Online has heralded a golden age of new media over the past decade. But not any more - online as a marketing term has become redundant with the advent of mobile. Why? Because a mobile d… Read More
2012-07-11 14:47
It's so tempting isn't it - you've generated the perfectly crafted lead and now you want immediate conversion to customer. But hold up - you've hardly met and already you're popping the ques… Read More
2012-06-12 13:00
Hold on, just a cotton picking minute, you cry - you're talking about the central nervous system of all online marketing, you're way out of line. But hear me out (I am not a Google basher … Read More

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