In this article, I’m going to talk about the Three Stages of a Marketing Funnel, how to optimize each stage, and the Final Thoughts. In addition, you’ll also learn which tool is… Read More

Social media can be a wonderful tool for reaching your target audience. The problem is that many businesses use social media as a marketing channel but not as an interaction tool. Instead of… Read More

This week is Global Entrepreneurship Week, and in today’s economy, entrepreneurs and small business owners need every advantage they can get. Entrepreneurial business consulting firm S… Read More

When entrepreneurs hear the word “impossible,” they think, “game on.” So it’s no surprise that Out of Reach but in Sight: Using Goals to Achieve Your Impos… Read More

Small business owners are increasing their emphasis on establishing and promoting themselves online to network and increase their customer base. An overwhelming majority (90 percent) dedicat… Read More

Email marketing is key to retaining and attracting customers, but so few small businesses and entrepreneurs can afford the costs for enterprise-level systems. Mailigen has entered the market… Read More

Growing your business is difficult, and if you don’t have marketing experience, it gets even harder. The 1-Page Marketing Plan simplifies marketing for entrepreneurs and small business… Read More

Specialty running retailers are the ultimate small business. As Davids fighting against the big box Goliaths, they must offer an experience that can’t be found in the aisles of Dick&rs&hell…Read More

It seems like a great deal at the time: for less than the price of a fancy restaurant meal, you can get a website for your business or personal brand. Someone on the other side of the world… Read More

If you’re asking how to choose a logo for my business, don’t discount the importance of color psychology. Unfortunately, research from global creative platform 99designs fou… Read More

At the recent IDEA World convention for fitness professionals held in San Diego, attendees learned about how to motivate clients, provide them with nutrition advice, and coach them in differ… Read More

“We are entering the second phase of marketing transformation,” Skyword CEO Tom Gerace boldly declared during his keynote at the Skyword Forward 2018 content marketing conference… Read More

In today’s content-saturated world, capturing the attention of customers has become difficult. As a result, modern marketers have abandoned many traditional marketing tactics in favor… Read More

Should your SMB jump into the political fray? In today’s culture, it may seem like a bad idea. However, a new study from Sprout Social found that consumers appreciate socially consciou… Read More

What goes on a small business website? I’ve seen some hair-curling examples. From the attorney who told his life story on his bio page to the restaurant that only included a PDF file o… Read More

It’s the new year, and as you set goals, you may want to take a look at your small business website. These days, every small business needs a website; it’s a must, not an option… Read More

SMB marketers have their pick of content marketing conferences. However, finding the best content marketing conferences for SMB goals can be difficult. The plethora of options requires wadin… Read More

After a three-month hiatus, SMB Soup is narrowing its focus to SMB marketing for 2018. With the plethora of marketing options available for small business owners, SMB Soup believes readers w… Read More

I received a complimentary galley copy for this Killing Marketing review. All opinions are my own. This post may contain affiliate links, which means I earn a small commission on sales… Read More

Last week, content marketers descended upon the Huntington Convention Center in Cleveland for Content Marketing World. While plenty of attendees came from big brands, the content proved valu… Read More

The overwhelming majority of consumers – 84% – turn to online business reviews, according to a BrightLocal study. Yet many small businesses miss out on this critical component of… Read More

Affiliate Summit East 2017 may have ended yesterday, August 1, but the marketing tips for SMBs will be useful for a long time. Digital marketers arrived in Times Square to share best practic… Read More

If you use guest blogging to promote your business – and you use it correctly – you’re able to create value for your readers and another community of readers, as well as a… Read More

It’s a cutthroat business climate out there, but small business technology levels the playing field now more than ever. With the proliferation of cloud-based applications, it’s e… Read More

Sapphire NOW, SAP’s annual conference, featured the unveiling of SAP Leonardo and a lot for large enterprises. But SAP still had plenty of Sapphire NOW takeaways for SMBs; the trick wa… Read More

As if search engine marketing and local search marketing aren’t complicated enough, there’s Google My Business. Google is where businesses are found by prospects and customers. B… Read More

Spring is in the air: fresh flowers, warmer weather and brooms and dustpans. While you’re busy with physical cleaning, take a look at SMB spring cleaning. That’s right; it might… Read More

When a wine shop in Hell’s Kitchen needed in vino veritas, it turned to SAP Digital Consumer Insight. New York City has no shortage of wine shops, nor does it have a shortage of f… Read More

Influencer marketing actually does work, according to a new study released today, April 5. The Linqia study, “The Value of Influencer Marketing 2017,” found that 86% of marketers… Read More

SMBs may not know where to start with paid search campaigns. Yesterday, April 3, Manta released a new white paper to offer assistance with pay-per-click (PPC) campaigns. The white paper… Read More

A single Wantable review highlights how overpromising in your SMB marketing – but under-delivering – can lose your customers’ trust forever. The Wantable promise In its mar… Read More

Earlier this month, Aneel Bhusri, co-founder and CEO of Workday, indicated that Oracle’s acquisition of NetSuite could have NetSuite users fleeing the software. Naturally, since W… Read More

Earlier this month, Aneel Bhusri, co-founder and CEO of Workday, indicated that Oracle’s acquisition of NetSuite could have NetSuite users fleeing the software. Naturally, since W… Read More

Can you build your own business apps? Over the weekend, business management software company Odoo released software to build your own business apps. Known as Odoo Studio, the software boasts… Read More

Database servers and software can run up costs for SMBs. But in today’s era of big data, not using a database solution can mean missed opportunities. A hybrid cloud deployment can… Read More

In service businesses, time tracking can be difficult. Today, February 21, Function Point Productivity Software released an updated time tracking app for iOS. Geared toward helping users sta… Read More

Digital transformation can provide tangible benefits for SMBs, but most haven’t unlocked its full potential. The latest study released yesterday, February 15  from IDC and commiss… Read More

Yesterday, February 14, ProProfs showed some love to SMBs with the launch of its Forever Free knowledge base plan. Forever Free lets users build a knowledge base of 40 pages at no cost. It&r&hell…Read More

I had a chance, right before the Super Bowl, to get a demo of LeEco phones. After the very well-publicized Samsung Galaxy Note 7 troubles, users were looking for something to replace their e… Read More

One word sums up why SMBs need ERP software: growth. As a small to mid-size enterprise, your business is growing, and that’s a good thing. But it can also strain the systems you’… Read More

It’s the end of the year and time for the top 10 SMB marketing and technology stories of 2016! Thanks to everyone who has read SMB Soup this year. It wasn’t easy to start it from… Read More

Small business accounting software is necessary to keep track of income and expenses. While ledgers and Excel spreadsheets can work – for a time – most small businesses will need… Read More

WordPress may be a popular web hosting platform for SMBs, but it can also open them up to SEO malware. Yesterday, December 5, managed server hosting provider WiredTree issued a warning to it… Read More

Using Instagram for small business can have its benefits, especially in certain sectors. However, according to a recent Manta poll, 76% of small business owners aren’t using Instagram… Read More

SAP’s software options for small businesses may seem confusing – and at times, out of reach. At the SAP SME Summit Americas held last week at its new Hudson Yards offices in New… Read More

As National Cybersecurity Month draws to a close, the Wikileaks releases and high profile large enterprise breaches may be on everyone’s mind. However, data released this month from Ma… Read More

For SMBs trying to do content marketing on a budget, it may be a relief to know that large enterprises are constrained, too. At the MarketingProfs 2016 B2B Marketing Forum in Boston, which c… Read More

B2B marketers are addicted to shiny objects – and so are SMB marketers. It’s easy to get caught up in the latest, greatest technology or social media platform. But as Andrew Davi… Read More

Gotta catch ’em all – the customers, that is. Using Pokemon GO for business is a smart way to attract customers, considering the Pokemon GO craze is still going strong. According… Read More

SAP keeps working on its inroads to SMBs. Today at TechEd in Las Vegas, it announced the availability of SAP HANA express edition. SAP offers this pared-down version of SAP HANA to… Read More

As a small business, if you think you can skate by without using social media channels, think again. According to a study released yesterday, September 8, social networks are playing a large… Read More

The last thing a small business needs is to lose all the information on its network. NovaStor announced yesterday, September 7 the release of NovaBACKUP Network, billed as high-speed ne… Read More

Using the Starfleet Academy Experience at the Intrepid Sea, Air & Space Museum in Manhattan to shape your small business marketing may seem daunting. It’s the culmination of decade… Read More

Exceptional marketing isn’t just for large enterprises. Yesterday, August 29 at the 2016 Editorial Freelancers Association Conference in New York, Jake Poinier (aka Dr. Freelance) laid… Read More

One huge headache for small business owners lies in the payment process – specifically, waiting for payments. Yesterday, August 16, accounting software company Xero and PayPal announce… Read More

Last week, Oracle snapped up a well-established ERP vendor for a cool $9.3 billion. The NetSuite acquisition should be completed this year, and it may raise questions for existing and p… Read More

Instagram today, August 2 released Instagram Stories, according to published reports. This could be seen as a genius way to integrate the best of Snapchat – or just a blatant rip-off… Read More

Cloud-based apps are critical for SMBs, and that extends to cloud-based HR apps. Yesterday, August 1, GetApp released its 25 top cloud-based HR apps – and apps designed for t… Read More

Local search marketing isn’t just an agency buzzword. According to digital marketing company RevLocal, less than half of local businesses (44 percent) are tracking the ROI of their loc… Read More

If your product is good, there’s no reason to be ashamed to sell it. That was the opening of the session featuring marketer Ryan Lee at IDEAWorld BlogFest July 14 in Los Angeles. Title… Read More

Google is about to change the way small businesses access the Internet. Today, July 12, the company announced the availability of Google Fiber outside the Early Access program. Business… Read More

Thirty years ago, starting a business meant wrangling one of the Bells to your office or store to install a landline. Today, a small business can choose to go with a traditional copper landl… Read More

Accelerator program Techstars Chicago announced its summer 2016 class today, June 27, comprised of 10 startups. Five of these startups hail from the Chicago area, while the rest come fr… Read More