2024-02-26 19:55
Introduction to Hybridcasual Gaming As the costs of acquiring mobile players have increased, one of the genres hit hardest was Hypercasual, which relied on high volume and high churn to...
T… Read More
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Adrian Crook & Associates | Mobile Game Design Con Blog
adriancrook.com
Tags:
app monetization
revenue
monetization
metagame
manager
nfts blockchain
character
mastering inapp purchases
nfts
retention strategies
Adrian Crook is an Xbox 360 video game producer living in Vancouver, Canada. His blog covers everything from violence in videogames to hardware reviews and of course his daily life.
2024-01-05 15:17
Beyond the basic integration of IAPs into game design, there are advanced techniques that can further enhance their effectiveness.
The post Mastering In-App Purchases: A Strategic Guide for… Read More
2021-10-23 20:58
I’ve been working with product managers for 25 years, the past 13 years at the helm of my freemium game consultancy. During that time I have worked with over 200...
The post 10 Intangi… Read More
2021-09-23 21:01
Play-to-earn gaming and cryptocurrencies are headline news across the globe. Despite warnings of regulation and the NFT bubble bursting, adoption sees no sign of letting up. On the contrary… Read More
2021-08-15 21:23
Noise should never be the catalyst for changing your gaming philosophy. How your strategy moves and adapts should be weighed up against the greater forces at play. Tracking investment in… Read More
2018-04-07 22:15
Apps that convert or otherwise make revenue off their users are the ones that turn into scalable businesses. App monetization is a tricky beast because it’s balancing act between the c… Read More
2018-04-07 22:15
Apps that convert or otherwise make revenue off their users are the ones that turn into scalable businesses. App monetization is a tricky beast because it’s balancing act between the c… Read More
2018-02-28 03:40
So you are in the midsts of developing a mobile game (or app), and it’s time to start thinking about growth. You have been so focused on development that the launch date started to sne… Read More
2017-07-10 18:56
The Perpetual Cycle of a Healthy and Lucrative Meta-Game
For the sake of this lesson, let’s say your game just became unbalanced – A new update launches a new character… Read More
2017-07-03 23:12
At AC+A, we work with many gaming companies to help them increase KPIs for the three R’s: Reach, Retention, and Revenue. However, the learnings from the top mobile games can also be in… Read More
2017-06-29 22:09
Summary
Released in January 2017, Bubble Witch 3 Saga (BW3) is the latest entry in King’s Bubble Witch Saga line of games. BW3 solves some issues from the previous games, namely diffic… Read More
2017-06-16 22:22
For mobile games, an important factor for increasing retention is sending relevant notifications. From the App to the user, alerting them of rewards waiting, or if they’ve received a n… Read More
2017-05-31 18:26
Hearthstone was a major win for Blizzard – they entered both the mobile market as well as the trading card game genre, accumulating positive feedback from players and critics alike. Gi… Read More
2017-05-31 06:09
Hearthstone was a major win for Blizzard – they entered both the mobile market as well as the trading card game genre, accumulating positive feedback from players and critics alike. Gi… Read More
2017-05-23 19:18
There have been many different experiments done over time to figure out what the strongest type of content is! What can be posted on social media to evoke the best response/engagement?
In th… Read More
2017-05-19 23:36
This article focuses on do-and-don’ts of building a copycat game – a game whose key mechanics mimic the successful designs of a previously launched game. This is an area of game… Read More
2017-05-15 22:11
Teardown Overview
Executive Summary
Released in January 2017, Star Wars Force Arena is one of the most promising games of 2017’s first quarter. The game succeeds in merging two distinc… Read More
2017-05-09 17:21
Guest: Jonathan Yapp | @m0therai
Jonathan Yapp is the founder for m0ther.ai, an AI consultancy in Vancouver, British Columbia, building rich conversational experiences for voice a… Read More
2017-03-21 10:05
Upon quick glance, it may seem that the world of mobile gaming hasn’t changed in several years. You see many of the same games at the top of the charts. Yet as active practitioners, yo… Read More
2017-02-08 21:47
What Does it Mean: an opinion series based on fresh news.
A few weeks ago Apple did something that I (personally) never thought they would. They announced that App Developers would be grant… Read More
2017-02-04 00:02
Guest: Jeremy Lim | @JeremyLim
Hailing from Vancouver, Canada, Jeremy Lim is a composer and music producer for video games, films, and commercials. A musical polyglot, Jeremy comp… Read More
2017-01-24 23:30
PocketGamer has done their due diligence in gathering and exploring the best missions, the best lessons, and the best people of the mobile game development industry. This effort culminates i… Read More
2016-08-05 20:21
We’re going to show you the basics of designing a game economy for a free-to-play mobile game.
While in development, one of the most important aspects of the design (and also… Read More
2016-03-19 18:53
Power Rangers Megaforce: Swappz Megabrawl for iOS and Android is a 3D brawler, the latest entry in the smash hit Power Rangers franchise. AC+A wrote the initial game design document and prov… Read More
2016-03-19 18:53
We conducted a design audit for Beeline's Snoopy's Candy Town (iOS), focusing on gameplay, tutorials and narrative. In addition to Snoopy, we've worked with Beeline on several other hit fran… Read More
2016-03-19 18:53
Mutant Rumble is the latest entry in the smash hit Teenage Mutant Ninja Turtles franchise. AC+A wrote the initial game design document for the project and provided design leadership to Swapp… Read More
2016-03-19 18:53
We conducted a design audit for Aspyr Media's iPhone Match 3 puzzle game Sushi Mushi, focusing on Monetization and Virality. » Read MoreThe post Sushi Mushi appeared first on Adrian Cr… Read More
2015-10-30 18:46
2015-10-28 15:56
2015-07-24 15:54
2015-07-14 15:54
2015-04-06 22:10
2015-03-23 15:49
2015-02-20 17:16
2015-02-19 03:06
2015-01-13 19:50
2014-12-08 20:12
2013-05-02 23:06
AC+A Overview Powerpoint (Newly Updated!) New section outlining services & new team members We’ve developed this very short and always-up-to-date PPT overview of our serv… Read More
2012-12-07 22:55
It’s been a busy and exciting year for us here at AC+A! We would like to start this blog post by thanking all of our clients this year for their...
The post 2012 Wrap-Up and Thank You… Read More
2012-11-14 02:23
The other day I was quoted a few times in a CNN article, unfortunately entitled “Why console gaming is dying“. When I was interviewed for that article – way back...
The pos… Read More
2012-10-27 01:53
The Canadian Media Fund and Evolumedia have just co-published a report on the growing prevalence of the second screen, a phenomenon highlighted by our last blog post. While the report...
The… Read More
2012-10-18 17:57
This is a guest post by Melanie Tercha. A recent Google-published study puts compelling data behind a trend that media consumers may have already begun noticing: the TV set is...
The post Se… Read More
2012-10-10 21:13
What? CCGs (Collectible Card Games) are a genre of games that far predate mobile and social gaming, with their roots as physical card games, the most popular of which being...
The post Explo… Read More
2012-09-07 05:12
Earlier this week, a game we’ve been working on for over a year launched on the iOS App Store and Facebook. TradeSports is a second screen sports probabilities trading game...
The post… Read More
2012-08-31 06:35
Seeing that notification badge for updates in the App Store is always exciting, as updates are like Christmas to users. Of course, not all updates are going to be major changes...
The p… Read More
2012-08-22 08:56
Joe Graf presented “Infinity Blade 2 ClashMob: Hacking the Social Graph” at Casual Connect 2012. What follows is Karl’s writeup of this session. The Infinity Blade franchis… Read More
2012-08-06 21:49
Remember our Jewels with Buddies analysis from a few weeks back? Well Inside Mobile Games has picked up the article form of that PPT as a guest post, published August 3rd....
The post I… Read More
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