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2013-08-28 19:09
Book Bloggers, I.E. people who blog about books, like to interview authors for their blogs. Some bloggers have tens of thousands of followers and can totally change an author’s life by… Read More
2013-04-11 10:30
Throughout the ages books have been renamed, given a new copyright date as a result, and found new life and success.There are several reasons to rename a book such as adding a subtitle to be… Read More
2013-04-11 10:21
Congratulations, you’ve written a book. Good for you! Now, do you think you can use 140 characters to successfully promote it? After all, what good is your book if no one (except your… Read More
2012-09-22 17:05
How Book Shepherds Can Help Authors By Scott Lorenz Westwind CommunicationsI recommend authors look into hiring a book shepherd for a current or upcoming writing and publishing project. A bo… Read More
2012-06-06 15:06
Book Marketing Strategy of the FutureScott LorenzWestwind CommunicationsBook MarketingWith technology being as advanced as it is, it is surprising that book marketing strategies are continuo… Read More
2011-12-10 16:26
iPhone users are always looking for new apps to download; from amusing games to useful apps worthy of showing friends and colleagues. Having an app that corresponds to your book can give re… Read More
2011-10-20 21:07
Scott Lorenz Westwind Communications Book Marketing Many books now have apps that work on iPhones or iPads and on the Android platform. Consumers can now buy the printed book, the app alo… Read More
2011-08-05 19:13
Do book awards matter? Absolutely YES! In fact, just recently one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which then l… Read More

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