Did you know that an estimated 40% of London’s Music venues have closed and even more music venues across the UK are under threat? In response to this research, luxe department store Selfridges will become a venue for a series of musical collaborations from July until 18th October as part of its new campaign Music Matters at Selfridges.
Selfridges will host events and collaborations with a range of musical talent across all its stores in London, Manchester, Birmingham as well as online during the three-month campaign.
Selfridges in London's Oxford Street will provide a platform for new music artists in the world’s first in-store live music venue, the Ultralounge, a 3,500 sq ft unique and permanent special events space. Superstar artists Skepta and A$AP Rocky will open and close Music Matters at Selfridges with global exclusive fashion-based concepts.
For 9 weeks, the UltraLounge will become a state of the art visual content studio and interactive platform for the Music Matters at Selfridges line-up. The Ultralounge is the brainchild of TEM (The Experience Machine) whose work includes designing innovative experiences for megastars Lady Gaga, Jay-Z and Beyoncé.
The Ultralounge will host a programme of ‘New Music Nights’ and artist nights called ‘Selfridges Presents’ and a donation will be made by Selfridges to the Music Venue Trust for every ticket purchased from those events. You can see the full lineup below.
There will many other musical goings on taking place in-store, including classical, acoustic and DJ performances, a curated collection of nostalgic music merchandise, a RYE WAX record store on the menswear floor on Selfridges in Oxford Street. For tickets and to find out more see here.
Selfridges Presents Line Up
●27th July: ELVØR, CHARLIE CUNNINGHAM
●3 August: UNKLE
●10th August: RAYE, MABEL
●17th August: VESSELS, Ten Fé, BEN PIERCE DJ
●24th August: SHURA, PIXX
●31st August: JOE GODDARD, AMA LOU, DJ ED ROSTAND
●7th September:LAST NIGHT IN PARIS, HARE SQUEAD
●14th September: ZULI, EL 3ezba
New Music Nights
●26th July: Tom Walker / Majik / Tayla
●9th August: Kudu Blue / Croox / Frank Gamble
●23rd August: Mullally / Joy Crookes / Callum Pitt
●6th September: Sam Wills, Cameron Bloomfield, MAAD
●13th September:Yassassin / Nova Twins / Animal Sons
